Fiat
North America is introducing the limited-edition Fiat
500 “Pink Ribbon”, produced in partnership with The
Breast Cancer Research Foundation (BCRF). The
collaboration hopes to allow breast cancer awareness
advocates to express their support for the cause with
Italian style.
“We are honored to partner with an upstanding
organisation like The Breast Cancer Research
Foundation that supports a cause so important to our
consumers and our company,” said Laura Soave, Head of
Fiat North America. “The Fiat 500 Pink Ribbon edition
offers our Fiat consumers a unique and stylish way to
express their support, help fund breast cancer research
and ultimately drive change.”
Through the partnership, 250 units of the Fiat 500 Pink
Ribbon limited-edition model will be available at Fiat
dealerships in October. Through the sales of the 500
Pink Ribbon model, Fiat North America will donate $1,000
per purchase, with a minimum of $50,000 contribution to
BCRF. BCRF is dedicated to preventing
breast cancer and finding a cure in our lifetime by
funding clinical and translational research worldwide.
“At The Breast Cancer Research Foundation, we are
constantly looking for ways to further breast cancer
awareness during Breast Cancer Awareness month and
beyond,” said Myra J. Biblowit, BCRF President.
“The partnership with Fiat is especially exciting as it
allows breast cancer supporters to literally drive
awareness for the cause year round. We are extremely
appreciative of Fiat’s collaboration in this effort as
the brand’s contributions will help fund innovative
research that will advance the fight against breast
cancer worldwide.”
Based on the 500's "Lounge" specification, the 500 Pink
Ribbon limited-edition is available in Argento (silver)
and Bianco (white) exterior paint colors and features a
dark pink bodyside stripe with “500” logo and an
accenting “ribbon” in light pink. The interior of the
500 Pink Ribbon adds to the 500 Lounge’s interior with
pink accents contrasting the Nero (black) interior.
There are also Nero leather front and rear seats with
pink accent stitching on the perimeter and “500” logo
embroidered on the front seatbacks and a pink ribbon
embroidered on the floor mats. For added detail, pink
accents are hand-stitched through the Nero leather
steering wheel and provide additional contrast in front
of the body-colour instrument panel bezel. Finally there
are special key fobs.
Only 250 Fiat 500 Pink Ribbon limited-edition models
will be available across the Fiat dealerships nationwide
from next month priced at $22,500 (including $500
destination charge).
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