Fiat North America has
teamed up with Chrysler's Mopar parts unit to launch the
Fiat SEMA Design Challenge, a social media
contest allowing fans to create a custom Fiat 500
vehicle wrap. Participants can enter their design to win
prizes and they will have the opportunity to see their
vehicle design wrap on display Tuesday to Friday
(November 1-4) within Mopar's booth at the 2011
Specialty Equipment Market Association (SEMA) show
in Las Vegas.
“The Fiat SEMA Design Challenge encourages the
core values of the Fiat brand; self-expression,
inspiration and creativity and there is no better place
than the annual SEMA show, where passionate owners and
fans can showcase their customized creations,” said
Laura Soave, Head of Fiat Brand North America. “We know
just how creative our fans can be and this is an
excellent opportunity to showcase their talent and see
their designs come to life.”
“Our new Fiat 500 is the perfect canvas for
customisation,” said Pietro Gorlier, President and CEO
of Mopar, Chrysler Group’s service, parts and
customer-care brand. “With more than 150 quality-tested
accessories, Mopar can help Fiat 500 fans personalise
their ride.”
To engage and create their own personal vehicle wrap,
participants can download a vehicle wrap template on
Fiat North America's Facebook page. Design Challenge
contestants have until next Wednesday to upload their
design submissions and the top 10 designs will appear on
the Fiat Facebook page where fans can vote for their
favorite designs with the top three most-voted vehicle
wrap designs set to be featured at the 2011 SEMA show.
Winners will be announced Wednesday, October 19th.
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