18.09.2011 ITALIASPEEDTV: JENNIFER LOPEZ MUSIC VIDEO TRAILER FEATURING THE FIAT 500

The Fiat brand is featuring actress Jennifer Lopez in a series of TV adverts and product placements which has just kicked off with the placement of the 500 Cabrio in her new music video, “Papi,” which is the latest single from her new album, “Love?” (Island Def Jam). A 30-second trailer of the “Papi” video, featuring the 500 Cabrio debuted during Monday Night Football on ESPN. Lopez will also appear in commercials for the 500 which are scheduled to debut later in the year. “Like the Fita consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real,” believes Olivier Francois, Chief Marketing Officer, Chrysler Group. “Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the Fiat philosophy, ‘Life is Best When Driven.’”

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