The Fiat
brand is featuring actress Jennifer Lopez in a series of TV adverts and
product placements which has just kicked off with the placement of the
500 Cabrio in her new music video, “Papi,” which is the latest single
from her new album, “Love?” (Island Def Jam). A 30-second trailer of the
“Papi” video, featuring the 500 Cabrio debuted during Monday Night
Football on ESPN. Lopez will also appear in commercials for the 500
which are scheduled to debut later in the year. “Like the Fita consumer,
Jennifer Lopez sees the world as her canvas and is not afraid to express
herself; she is continuously drawn to projects that are authentic and
real,” believes Olivier Francois, Chief Marketing Officer, Chrysler
Group. “Jennifer fits perfectly with the brand not because of who she is
but because of what she is – authentic, passionate, modern and a fighter
determined to stand out from the rest. As you look at her career path,
she embodies the Fiat philosophy, ‘Life is Best When Driven.’” |