04.11.2011 FIAT 500 AND JEEP WRANGLER COLLECT SEMA AWARDS

MOPAR FIAT 500 CARBON TITANIUM - 2011 SEMA SHOW, LAS VEGAS
MOPAR FIAT 500 CARBON TITANIUM - 2011 SEMA SHOW, LAS VEGAS
MOPAR FIAT 500 CARBON TITANIUM - 2011 SEMA SHOW, LAS VEGAS

The second annual Specialty Equipment Market Association (SEMA) Award has been presented to the Fiat 500 in the category for "Hottest Sports Compact Car" while the Jeep Wrangler collected the honour for "Hottest 4x4-SUV" at the SEMA Show in Las Vegas. Photos: Mopar is showing two customised versions of the 500 at SEMA dubbed "Carbon" and "Titanium"

2012 JEEP WRANGER

The “Hottest 4x4-SUV” of this year’s show is the fourth award the new Model Year 2012 Jeep Wrangler has received in the last 10 days. Last week, it captured the “4x4 of the Year” crown from Petersen’s 4-Wheel & Off-Road magazine, the “Mid-size SUV of Texas” award by the Texas Auto Writers Association and “Best Off-Road Value” in the Active Lifestyle Vehicle awards competition.

The second annual Specialty Equipment Market Association (SEMA) Award has been presented to the Fiat 500 in the category for "Hottest Sports Compact Car" while the Jeep Wrangler collected the honour for "Hottest 4x4-SUV" at the SEMA Show in Las Vegas.

The SEMA Award honors vehicles that specialty-equipment manufacturers believe are the best platforms for accessorisation and showcase this year’s most unique products. The award recognises four outstanding vehicle models in four categories – “Hottest Car,” “Hottest Sport Compact Car,” “Hottest Truck,” and “Hottest-4x4-SUV.” Both awards were accepted by Mopar President and CEO Pietro Gorlier.

"The Jeep Wrangler has an incredible enthusiast following, and with hundreds of Mopar parts and accessories available for it, it is clearly one of our most customized vehicles," said Gorlier. "And, in just its first year, our new Fiat 500 is prominent throughout this year's SEMA Show as it is the perfect canvas for customisation."

The “Hottest 4x4-SUV” of this year’s show is the fourth award the new Model Year 2012 Jeep Wrangler has received in the last 10 days. Last week, it captured the “4x4 of the Year” crown from Petersen’s 4-Wheel & Off-Road magazine, the “Mid-size SUV of Texas” award by the Texas Auto Writers Association and “Best Off-Road Value” in the Active Lifestyle Vehicle awards competition.

“With an avid following of enthusiasts, Jeep Wrangler has long been the most customized SUV in the marketplace,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group. “Wrangler owners love to modify their vehicles, often at purchase with dealer-installed Mopar parts, and throughout their ownership experience. For 2012, Jeep Wrangler is an even better customisation platform, with more fuel efficiency, power and capability than ever before.”

“The Fiat 500’s timeless proportions and efficient design make it a perfect platform for customisation,” said Olivier Francois, Head of the Fiat brand and Chief Marketing Officer for the Chrysler Group. “We are honored by the SEMA Award recognition and excited by the creativity and enthusiasm of our fans and the specialty-equipment manufacturers who continue to make the Cinquecento even more distinctive in the marketplace.”

The 2011 edition of the SEMA Show features more than 2,000 exhibiting companies. SEMA Show exhibitors manufacture thousands of products that aim improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro, the Fiat 500, Ford F-Series, and Jeep Wrangler than any other vehicle according to Chrysler Group.


 

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