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The second annual Specialty Equipment
Market Association (SEMA) Award has been
presented to the Fiat 500 in the category
for "Hottest Sports Compact Car" while the
Jeep Wrangler collected the honour for
"Hottest 4x4-SUV" at the SEMA Show in Las
Vegas. Photos: Mopar is showing two
customised versions of the 500 at SEMA
dubbed "Carbon" and "Titanium" |
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The “Hottest 4x4-SUV” of this year’s show is
the fourth award the new Model Year 2012
Jeep Wrangler has received in the last 10
days. Last week, it captured the “4x4 of the
Year” crown from Petersen’s 4-Wheel &
Off-Road magazine, the “Mid-size SUV of
Texas” award by the Texas Auto Writers
Association and “Best Off-Road Value” in the
Active Lifestyle Vehicle awards competition. |
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The
second annual Specialty Equipment Market Association
(SEMA) Award has been presented to the Fiat 500 in
the category for "Hottest Sports Compact Car" while the
Jeep Wrangler collected the honour for "Hottest 4x4-SUV"
at the SEMA Show in Las Vegas.
The SEMA Award honors vehicles that
specialty-equipment manufacturers believe are the best
platforms for accessorisation and showcase this year’s
most unique products. The award recognises four
outstanding vehicle models in four categories – “Hottest
Car,” “Hottest Sport Compact Car,” “Hottest Truck,” and
“Hottest-4x4-SUV.” Both awards were accepted by Mopar
President and CEO Pietro Gorlier.
"The Jeep Wrangler has an incredible enthusiast
following, and with hundreds of Mopar parts and
accessories available for it, it is clearly one of our
most customized vehicles," said Gorlier. "And, in just
its first year, our new Fiat 500 is prominent throughout
this year's SEMA Show as it is the perfect canvas for
customisation."
The “Hottest 4x4-SUV” of this year’s show is the fourth
award the new Model Year 2012 Jeep Wrangler has received
in the last 10 days. Last week, it captured the “4x4 of
the Year” crown from Petersen’s 4-Wheel & Off-Road
magazine, the “Mid-size SUV of Texas” award by the Texas
Auto Writers Association and “Best Off-Road Value” in
the Active Lifestyle Vehicle awards competition.
“With an avid following of enthusiasts, Jeep Wrangler
has long been the most customized SUV in the
marketplace,” said Mike Manley, President and CEO – Jeep
Brand, Chrysler Group. “Wrangler owners love to modify
their vehicles, often at purchase with dealer-installed
Mopar parts, and throughout their ownership experience.
For 2012, Jeep Wrangler is an even better customisation
platform, with more fuel efficiency, power and
capability than ever before.”
“The Fiat 500’s timeless proportions and efficient
design make it a perfect platform for customisation,”
said Olivier Francois, Head of the Fiat brand and Chief
Marketing Officer for the Chrysler Group. “We are honored by
the SEMA Award recognition and excited by the creativity
and enthusiasm of our fans and the specialty-equipment
manufacturers who continue to make the Cinquecento even
more distinctive in the marketplace.”
The 2011 edition of the SEMA Show features more than
2,000 exhibiting companies. SEMA Show exhibitors
manufacture thousands of products that aim improve
performance, safety and convenience, as well as those
that enhance appearance and comfort. While products are
available for every make and model vehicle, exhibitors
are investing more into the Chevrolet Camaro, the Fiat
500, Ford F-Series, and Jeep Wrangler than any other
vehicle according to Chrysler Group.
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