Fiat
Automóveis was the big winner at the 45th edition of the
Auto Esporte magazine awards, traditionally the
most regarded awards in the Brazilian automobile
industry.The
Italian brand received no less than three awards, for
Carro do Ano 2012 (Car of the Year 2012) with
the New Palio, coming barely a week after the
second-generation B-segment hatchback was launched;
Engine of the Year, Category up to 2.0 with the 1.4
MultiAir engine used in the Brazilian market Fiat 500,
and Advertising of the Year 2012 for the
Brazilian advertising campaign for the Fiat 500,
featuring the actors Dustin Hoffman and Ricardo Macchi.
The New Palio competed
for the prestigious title of Car of the Year 2012
title against four other regarded models: the Audi A1,
Chevrolet Cruze, Renault Fluence and Kia Picanto. With
112 points awarded by the judges the New Palio was an
easy winner of Carro do Ano 2012, a clear 36
points ahead of the runner-up, Renault's Fluence. With
this receipt of this important award, the Palio confirms
its success on this market just as the new model arrives
to replace the first-generation "World Car" model which
has seen more than 2.5 million units sold in Brazil
since it was launched bback in 1996.
The second-generation
Fiat Palio is completely new. It is bigger, more
attractively styled, better equipped, more comfortable
and safer. Now, it comes with six versions, three engine
types and two transmission types – a complete and
competitive range that serves all Brazilian consumers.
Fiat Powertrain's 1.4
16V FIRE MultiAir engine was the comfortable winner in
the category Engine of the Year, up to 2.0.
Power, availability of torque in all speed ranges and
fuel saving, with a reduction of up to 10 percent in the
emission of CO2, are some of the highlights in this
engine, which arrived to the Brazilian market applied to
the New Fiat 500. Since its launch, in 2009, the
innovative MultiAir technology has been acknowledged and
awarded worldwide. Elsewhere the new Fiat Freemont
(Dodge Journey) was fourth in the Utilitário do Ano,
behind the Peugeot 3008 which won the category, the
Renault Duster and the Mitsubishi ASX.
Carro do Ano:
1. Fiat Palio (112 points), 2. Renault
Fluence (74), 3. Kia Picanto (64), 4. Audi A1 (39), 4.
Chevrolet Cruze (36).
Motores Até
2.000 cm: 1. 1.4 MultiAir Fiat 500 (105 points), 2.
1.6 THP Peugeot 3008 (68), 3. 1.4 TSFI Audi A1 (66), 4.
1.8 Mercedes C180 CGI (57), 4. 1.0 Kia Picanto (54).
New Model - New Fiat Palio [Brazil]
