The new
Fiat Palio, only launched almost a month ago, has won
more three awards in Brazil. Two granted by Top Car TV
2011, honour it as “Melhor Carro Nacional até 1.000 cc”
[The Best National Car up to 1,000 cc] and Melhor Carro
Nacional de 1001 até 1.599 cc” [The Best National Car
from 1001 to 1599 cc] while the third comes from Abiauto,
which has awarded the new Palio as “Melhor Popular
Imprensa Automotiva 2011” [2011 Best Popular Automotive
Press].These
awards are added to those already won by the new Palio
soon after its release early last month: “Carro do ano
2012” [Car of the Year – 2012], granted by Auto Esporte
magazine and “Melhor Compacto 2012” [Best Compact Car –
2012], granted by Car and Driver magazine during the Ten
Best award.
The Top Car TV 2012
award also granted Fiat the award for “Melhor Comercial
de TV Varejo” [Best TV Retail Commercial], due to the
“Volte de Fiat” campaign, and for “Melhor Comercial de
TV Produto” [Best TV Product Commercial], due to Fiat
500 campaign, in which the actors Dustin Hoffman and
Ricardo Macchi participated – both produced by the Leo
Burnett agency.
