Chrysler Group has
reported December U.S. sales of 100,702 units, a 16
percent year-on-year increase (December 2009: 86,523
units). Meanwhile sales of 1,085,211 units for the full
year equated to an increase of 17 percent year-on-year.
“Chrysler Group 2010 sales of 1.1 million units are
consistent with our sales objective that we presented in
our Nov. 4, 2009 five-year business plan,” said Fred
Diaz, President and Chief Executive Officer – Ram Truck
Brand and Lead Executive for U.S. Sales. In the plan
Chrysler Group predicted sales for the full year of 2010
of between 1.1 million (low) and 1.2 million (high)
units so 1,085,211 units comes very close to the lower
end of the target. “We are extremely proud of the sales
strides we made during this transition year. Chrysler
Group launched 16 all-new or significantly improved
models last year, most of them during the fourth
quarter. We can now share our excitement with our
customers as our new 2011 models arrive in dealerships
in greater volumes over the coming months.”
Chrysler Group finished the year by topping the
100,000-unit sales mark for the third time in 2010.
Adding to the strong sales finish, the new Jeep Grand
Cherokee and its spin-off Dodge Durango were named
finalists for the 2011 North American Truck of the Year
award. The winners will be announced Jan. 10 at the
North American International Auto Show in Detroit. Also
in December, five Chrysler Group vehicles — the new
Dodge Avenger, Dodge Journey, Chrysler 200, Jeep Grand
Cherokee and Jeep Patriot — were named Top Safety Picks
for 2011 by the Insurance Institute for Highway Safety.
Chrysler Group finished the month with a 63-day supply
of inventory (235,454 units). U.S. industry sales
figures for December are projected at an estimated 12.9
SAAR.
|
Chrysler Group
U.S. Sales, December 2010 |
|
|
Month Sales |
Vol % |
Sales CYTD |
Vol % |
|
Model |
Curr Yr |
Pr Yr |
Change |
Curr Yr |
Pr Yr |
Change |
|
Sebring/200 |
1,369 |
4,437 |
-69% |
38,585 |
27,460 |
41% |
|
300 |
1,503 |
4,452 |
-66% |
37,116 |
38,606 |
-4% |
|
Crossfire |
0 |
0 |
0% |
0 |
499 |
-100% |
|
PT Cruiser |
480 |
736 |
-35% |
9,440 |
17,941 |
-47% |
|
Aspen |
0 |
32 |
-100% |
30 |
5,996 |
-99% |
|
Pacifica |
0 |
0 |
0% |
0 |
1,955 |
-100% |
|
Town & Country |
9,780 |
8,465 |
16% |
112,275 |
84,558 |
33% |
|
CHRYSLER BRAND |
13,132 |
18,122 |
-28% |
197,446 |
177,015 |
12% |
|
Compass |
375 |
913 |
-59% |
15,894 |
11,739 |
35% |
|
Patriot |
4,467 |
2,759 |
62% |
38,620 |
31,432 |
23% |
|
Wrangler |
8,227 |
6,798 |
21% |
94,310 |
82,044 |
15% |
|
Liberty |
5,009 |
4,609 |
9% |
49,564 |
43,503 |
14% |
|
Grand Cherokee |
12,753 |
4,097 |
211% |
84,635 |
50,328 |
68% |
|
Commander |
79 |
1,634 |
-95% |
8,115 |
12,655 |
-36% |
|
JEEP BRAND |
30,910 |
20,810 |
49% |
291,138 |
231,701 |
26% |
|
Caliber |
2,402 |
5,289 |
-55% |
45,082 |
36,098 |
25% |
|
Avenger |
3,510 |
3,799 |
-8% |
50,923 |
38,922 |
31% |
|
Charger |
2,205 |
6,273 |
-65% |
75,397 |
60,651 |
24% |
|
Challenger |
3,330 |
2,536 |
31% |
36,791 |
25,852 |
42% |
|
Viper |
24 |
44 |
-45% |
392 |
482 |
-19% |
|
Magnum |
0 |
0 |
0% |
0 |
113 |
-100% |
|
Journey |
3,830 |
6,872 |
-44% |
48,577 |
53,826 |
-10% |
|
Caravan |
14,266 |
8,563 |
67% |
103,323 |
90,666 |
14% |
|
Nitro |
2,462 |
1,208 |
104% |
22,618 |
17,443 |
30% |
|
Durango |
361 |
29 |
1145% |
572 |
3,521 |
-84% |
|
DODGE BRAND |
32,390 |
34,613 |
-6% |
383,675 |
327,574 |
17% |
|
Dakota |
1,029 |
618 |
67% |
13,047 |
10,690 |
22% |
|
Ram P/U |
23,241 |
12,014 |
93% |
199,652 |
177,268 |
13% |
|
Sprinter |
0 |
346 |
-100% |
253 |
7,154 |
-96% |
|
RAM BRAND |
24,270 |
12,978 |
87% |
212,952 |
195,112 |
9% |
|
TOTAL DODGE |
56,660 |
47,591 |
19% |
596,627 |
522,686 |
14% |
|
|
|
|
|
TOTAL CHRYSLER
GROUP LLC |
100,702 |
86,523 |
16% |
1,085,211 |
931,402 |
17% |
|
|
|
|
|
TOTAL
CAR |
14,343 |
26,830 |
-47% |
284,286 |
228,685 |
24% |
|
TOTAL
TRUCK |
86,359 |
59,693 |
45% |
800,925 |
702,717 |
14% |
|
Selling Days |
27 |
28 |
|
306 |
308 |
|
|
|
|
