The Jeep brand returns to
Tignes, this time as a sponsor of the second European
edition of the world's premier winter actions sports
event - the Winter X Games. The event starts
today (Wednesday) and runs through until Friday (March
16th to 18th) in Tignes, which is one of the biggest ski
domains in the French Alps.
The X Games are a
reference of the extreme sports events. Starting with
the summer editions, skateboarding, BMX and roller, the
winter editions give space to snowboarding and skiing.
Since 2002, the Winter X Games are organized in
Aspen, Colorado in the United States. After hosting
nearly 70 000 European fans last year during the very
successful first edition, the Winter X-Games Europe
will return to Tignes. The world's top competitors will
attend and fight for victory during this impressive
three day extreme ski and snowboard freestyle event.
For the last ten years,
Jeep has been the exclusive automotive sponsor of this
event. Crossing the Atlantic, the Winter X Games
did not loose their official vehicle partner. In Tignes,
the new and facelifted Jeep products will be presented
by being on display around the whole X Games
area: from the X-Fest to the competition site while
fifteen other Jeeps will be in action in the resort
driving the athletes, media and VIP guests. Starting
with the Wrangler and Wrangler Unlimited which has
recently been refreshed, there will be the new Grand
Cherokee and facelifted Compass to complete the brand
family. This partnership helps and reinforces the
support of the Jeep brand for the Winter X Games
on both sides of the Atlantic.
