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At the 81st Geneva
Motor Show this week Fiat Automobiles has
dedicated a special zone on its stand to its
powertrain technologies, showcasing the
engines for visitors to examine close up as
well as a 500 equipped with the 900cc
bi-cylinder unit. |
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Fiat finally turned
round a long decline in Germany last month to post a 4
percent year-on-year improvement in sales while Alfa
Romeo continued to climb sharply, up 62.2 percent
against an overall market rise of 15.2 percent. In total
224,426 new cars were sold in Germany last month a very
similar year-on-year rise to January as Europe's biggest
new car market starts the year on a positive note.
Although Fiat was well within positive territory it was
however still the second worst performing volume brand
on the German market for the month.
The Fiat brand, which has suffered a dismal time in
Germany since government incentives were wound down,
sold 5,222 cars last month, a 4 percent year-on-year
rise which was a third of that managed by the market
meaning it's share slipped slightly to 2.3 percent.
Fiat's sales improvement had started in January when it
posted a 6.8 percent year-on-year fall in sales, this
was a significant improvement on previous months
although its trimmed losses are down to the overall
market going into positive mode.
Alfa Romeo continues to be driven by demand for the new
Giulietta on most major markets across Europe and the
new C-segment hatchback helped it to 863 sales in
Germany last month, a 62.2 percent year-on-year rise.
That gave Alfa Romeo a 0.4 percent market share for the
month and made it the fourth best performing brand in
February after Lada (+112.4 percent), Subaru (+86.1
percent) and Porsche (+71.9 percent). Meanwhile Lancia
manages to keep reducing its market share in Germany,
just 87 cars sold in February was down 29.8 percent
year-on-year and left it with the wooden spoon for
February as the worst performing brand.
After the first two months of 2011 the German new car
market has seen a total of 435,482 registrations, up
15.8 percent on the same period last year. Fiat has
turned in 10,140 sales for the year-to-date which is
almost flat year-on-year (+1.5 percent). That gives it a
2.3 percent share of all sales so far this year. Fiat
Automobiles was however one of only seven brands to
underperform the overall market, Lancia and the Chrysler
Group also achieved this distinction, while the final
three laggards were made up of Nissan/Infiniti (-3.7
percent), Citroën (-5 percent), Peugeot (-10.1 percent)
and Daihatsu (-49.8 percent).
Alfa Romeo meanwhile has 1,690 sales for the
year-to-date and is up 64.6 percent year-on-year for
that period to take a 0.4 percent share of all sales.
That makes Alfa Romeo the fourth best performing brand
for the opening two months of the year behind Lada
(+82.7 percent), Subaru (+76.3 percent) and Volvo (+75.9
percent). Other big winners for the year-to-date
included Mitsubishi (+64.3 percent) and Porsche (+58.1
percent). After the opening two months of the year the
Lancia brand has managed to sell just 164 cars, down
28.7 percent year-on-year. For the year-to-date only
Daihatsu (-49.8 percent has fared worse.
The Chrysler
Group, which is now 25 percent owned by Fiat, saw its
sales fall last month, although two of its three brands
(Chrysler and Dodge) are being phased out of the German
market so its total (including Jeep) of 385 units gave
it a 0.2 share of the market and put it down 9.8 percent
year-on-year. After the first two months of the year the
Chrysler Group has a total of 732 sales in Germany,
again a 0.2 percent share of the market but down 4.8
percent for the same period last year.
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