North America is set to
become an important region for Magneti Marelli After
Market Parts and Services (AMPS), on top of Europe and
South America. Magneti Marelli and Mopar announced,
during a press conference held at Mopar Complex in
Center Line, Michigan, a new agreement that will give
the Mopar dealership network the availability of Magneti
Marelli products and service knowledge to fully service
all-brand vehicles.
From this month the first
Magneti Marelli product lines will be sold in Chrysler
Group dealerships: brake pads, shocks, struts, brake
rotors, oil filters, air filters, fuel filters and cabin
filters for all brands vehicles. Other product lines
will gradually phase into Chrysler Group dealership
network throughout the year.
Chrysler Group has a
network of 2,311 dealers and last year and more than
2.6 million customers with competive all-brand vehicles
visited Chrysler Group dealerships. Magneti Marelli
AMPS is aiming to offer 26 product lines and more than
3,000 part numbers to Chrysler Group dealership
customers. Through Magneti Marelli product lines, Mopar
will be able to extend its offer to the all-makes parts
and enable comprehensive servicing of GM, Ford, Toyota,
Honda, Nissan, Hyundai, and Kia vehicles at Chrysler
Group dealerships.
“Globally Magneti Marelli
has an image and reputation clearly linked to product
innovation and quality.” said Dino Maggioni, CEO,
Magneti Marelli Aftermarket “In these last months, we
have joined forces with Mopar and worked together on the
synergies in distribution and parts range proposition
and now we are ready to strengthen our presence in the
U.S. aftermarket, offering Magneti Marelli product range
thus becoming the brand for All-Makes parts for Chrysler
dealers.”
“For customers with
competitive vehicles”, said Pietro Gorlier, President
and CEO of Mopar, “the agreement with Magneti Marelli
effectively creates one-stop service shops at our
Chrysler Group dealerships. Our dealership network will
now have the ability to fully service customers who
drive into our service lanes with all makes vehicles
with high quality Magneti Marelli parts.”
In addition to Magneti Marelli, Mopar is also working
with Shell Lubricants in order to further bolster the
company’s move to offer dedicated express-lane services
in its dealerships. Shell Lubricants provides
dealer-level program and marketing support and supplies
the Mopar oil program with premium Mopar and Pennzoil
motor oils for Chrysler Group vehicles and competitive
makes.
In addition to Pennzoil passenger-car motor oils,
Mopar’s oil program will feature Shell Rotella
heavy-duty engine oils. Both Pennzoil and Shell Rotella
are the most preferred brands in the US in their
respective categories and will be featured components of
Mopar’s Express Lane program. “We are very pleased to be
working with Chrysler Group, the Mopar brand and its
dealers,” said Lisa Davis, President , Shell Bulk Fuels
and Lubricants, Americas. “Chrysler Group builds some of
the finest vehicles in the US, delivering cutting-edge
design and performance, and we are proud to provide
their dealers with our leading Pennzoil and Shell
Rotella motor oils for the vehicles they service.”
During the press
conference at the Mopar Complex in Center Line,
Michigan, an "Avenger Rally" car was unveiled - a unique
elaboration of the well known Dodge model –
Starting
with a stock 2011 Dodge Avenger Main Street, Mopar and
Magneti Marelli prepared a vehicle with several of the
accessories parts that Mopar and Magneti Marelli are
currently offering to their customers. This Avenger
Rally will be exposed at the New York Motorshow opening
April 22nd.ItaliaspeedTV:
Dodge Avenger
Rally Car Concept testing at Chrysler Group Proving
Grounds
