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Alfa Romeo, driven once more by demand for
the new Giulietta totted up 1,332 sales in
Germany last month, which made it the best
performing brand year-on-year on the market,
up 153.7 percent year-on-year. |
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Fiat Automobiles put a
year of plunging sales in Germany behind it in March to
finish the month flat year-on-year although it still
underperformed the market which continued its recent
resurgence; Alfa Romeo suffered no such problems: its
market share tripled for the period.
In total 327,921 new cars were sold in Germany during
March, up 11.4 percent on the same period last year, as
Europe's biggest new car market continues its steady
rebound from the deep slump that followed the ending of
state supported incentive schemes last spring.
With 7,814 registrations last month the Fiat brand was
flat on it's March 2010 performance (-0.1 percent) in
Germany to take a 2.4 percent market share. The only
other volume brand in negative territory on this market
last month was France's Peugeot (-7.8 percent) while the
list of losers was completed by Lada (-35.7 percent),
Chevrolet (-15.5 percent), Suzuki (-10.9 percent), Land
Rover (-7.2 percent) and Daihatsu (-1.4 percent).
Alfa Romeo, driven once more by demand for the new
Giulietta totted up 1,332 sales in Germany last month,
which made it the best performing brand year-on-year on
the market, up 153.7 percent year-on-year. That gave
Alfa Romeo a 0.4 percent share of all March sales. With
its sales trebling, Alfa Romeo's closest rival in
year-on-year terms was Nissan/Infiniti, up 118.4
percent. The other big winners were Mitsubishi (+51.4
percent) and Toyota/Lexus (+38.4 percent).
Lancia, which has almost faded from sight on the German
market, posted a rare - and unexpected - gain in sales,
its 185 units last month was up 7.6 percent
year-on-year. Lancia took just an 0.1 percent share of
the market for the month.
After the first quarter of the year the German new car
market is one of the better performers in Europe, up
13.9 percent on the opening three months of last year
and is as ever the volume leader at 763,403 units.
The Fiat brand has 17,954 registrations for the year to
the end of March, relatively flat on last year (-0.9
percent) and it takes a 2.4 percent share of all sales
for the period. The only other mass brand to lose market
share during the first quarter was Peugeot while the
list of losers so far in 2011 is completed by Chevrolet,
Chrysler, Daihatsu and Lancia.
There were no such struggles for Alfa Romeo however,
and, after a dismal start last year, its market share
has almost doubled for the year-to-date (+94.7 percent)
albeit to only 3,022 units. Alfa Romeo was the best
performing brand on the German market during the first
quarter in year-on-year terms, the next best was
Mitsubishi which saw its registrations up by more than a
half (+58.7 percent). The big other winners for the
first three months of 2011 included Volvo (+56.1
percent), Subaru (+41.2 percent), Porsche (+39.7
percent), Lada (+39.0 percent) and Toyota/Lexus (+36.9
percent).
Lancia, which eagerly awaits the imminent arrival in the
German showrooms of the new-generation Ypsilon, has
managed to shift 349 cars during the first quarter of
2011, which is down 13.2 percent on the opening three
months of last year.
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