The second of three spots in the advertising campaign for the newly facelifted Chrysler 300 continues the 'Imported from Detroit' tagline and features Ndamukong Suh who is an NFL “Rookie of the Year” defensive lineman for the Detroit Lions. In the new campaign Chrysler is attempting to deliver stories of people who it believes possess a capacity for hard work. Carrying the theme launched during the Super Bowl’s “Born of Fire” commercial, each individual featured in this campaign has a direct link to Detroit and shares the spirit of the city. “The individuals in these commercials represent more than success stories,” thinks Olivier François, President and CEO, Chrysler Brand and Lead Executive, Marketing, Chrysler Group, “They represent a brand of determination that Detroit has come to stand for. These are true stories of people who worked hard and are now able to enjoy the luxury they deserve; and luxury feels better earned. These three individuals define the target customer for the all-new 2011 Chrysler 300."

Ndamukong Suh – Homecoming

Ndamukong Suh is the all-pro, NFL “Rookie of the Year” defensive lineman for the Detroit Lions. After playing football in college, he was a highly regarded professional prospect and selected second overall in the NFL draft. Suh has become one of the most talked about defensive players in the NFL and his play on the field has quickly made him the next sports icon in Detroit. Suh was born to a Jamaican mother and a Cameroonian father. In “Homecoming,” Suh proudly drives through his rainy hometown of Portland, Ore., in his new 2011 Chrysler 300, retracing his humble beginnings. As he drives, we see brief glimpses of his childhood room with pictures and a collection of sports trophies from his youth are shown. As Suh pulls up to his parent’s home, his mother emerges from the house and greets him with a hug and a kiss.