 |
|
Alfa Romeo's 1,030 units last month in
Germany was up 113.3 percent year-on-year,
and driven once again by the C-segment
Giulietta. The 'sports' brand took a 0.3
percent share of all sales on this market
for the month. That made Alfa Romeo the
second best performing brand in Germany last
month in year-on-year terms, behind only
Chevrolet (+135.8 percent). |
|
|
|
Fiat Automobiles had a
more respectable May in Germany this year, selling ten
thousand cars, up 13.6 percent year-on-year although it
underperformed the overall market which was up by 22
percent. Alfa Romeo however was the second best
performing brand on the market in year-on-year terms
with just over one thousand units sold although the
Lancia brand continued to fade, its sales for May
halving to just 72 units.
In total 304,543 new cars were sold in Germany last
month, up more than a fifth on the same period last
year. The Fiat brand pitched in with 9,934 units during
May which was up 13.6 per percent year-on-year to give
it a 3.3 percent of the market for the month. However
this rise comes against a backdrop to May 2010 when the
brand's sales collapsed by a half year-on-year while the
overall market also dropped, by just over a third.
Alfa Romeo's 1,030 units registered last month in
Germany was up 113.3 percent year-on-year, and driven
once again by consumer demand for the C-segment
Giulietta. However Alfa Romeo's sales plummeted by two
thirds during May last year on this market so it is in
effect a proportion of this steep rise was in clawing back the lost ground. The 'sports' brand
took a 0.3 percent share of all sales on this market for
the month just gone. That made Alfa Romeo the second
best performing brand in Germany last month in
year-on-year terms, behind only Chevrolet (+135.8
percent).
Lancia continued to fade and it slid to just 72 units in
May, down 45.9 percent on the same month last year, as
it waits for the arrival in the showrooms of the
new-generation B-segment Ypsilon. Last May Lancia in
fact lost two thirds of its sales compared to the same
month of the previous year, 2009. The Chrysler Group
meanwhile, now majority owned by Fiat, sold a combined
total of 421 units in Germany last month. With the
Chrysler and Dodge brands in the process of being phased
out of this market, Jeep is left to provide the U.S.
carmaker's volumes and very little can be read into the
combined data. In total the Chrysler Group sold a 421
units counted across the three brands, down 39.8 percent
year-on-year, to give it a 0.1 share of the market for
May.For the
year-to-date 1,334,197 new cars have been sold in
Germany, up 13.1 percent year-on-year. The Fiat brand
has 36,562 registrations for the year so far, up 4.8
percent on the same five month period last year, which
gives it a 2.7 percent share of the overall market,
while Alfa Romeo is now on 4,925 units, up 83.7 percent
year-on-year and that equates to a 0.4 percent slice of
the market. It also means that Alfa Romeo is the
market's best performer over the first five months in
year-on-year terms, well ahead of second placed
Mitsubishi (+63.6 percent).
Lancia meanwhile is on
483 registrations for the year-to-date in Germany, down
more than a quarter year-on-year (-26.4 percent), while
the Chrysler Group has a total of 2,091 sales after five
months and is also down a quarter (-24.7 percent).
Lancia and Chrysler are the market's two worst
performers over the first five months in year-on-year
terms, clear of the third worst performer, Daihatsu,
which is down 22.0 percent.
|
|
|
