11.07.2011 FIAT END THE FIRST HALF OF THE YEAR WITH THE LEADERSHIP OF THE MARKET IN BRAZIL

FIAT STRADA TREKKING 1.4

Fiat Automóveis' best-selling passenger car and light commercial vehicle are the Uno (3/5 door hatchback) and Strada (pick-up) respectively. In June the Uno added another 25,334 registrations while the Strada (above: Strada Trekking 1.4) accounted for 10,542 units.

Fiat Automóveis has wrapped up the first half of the year with the sales leadership in the Brazil, with a dominant 22.4 percent market share, just as it is forced to trim some production on either side of the border due to a trade spat between Brazil and Argentina.

With 366,476 new cars and light commercial vehicles combined being registered during the first six months of the year, Fiat Automóveis continues to lead out the Brazilian market and hold its perennial closest rival, VW, at bay. That sales tally added up to a 22.4 percent market share and was an increase of 7.3 percent year-on-year as well as being another sales record. In total 1.6 million vehicles have been sold in Brazil so far this year.

Fiat Automóveis sold 67,216 vehicles in Brazil last month, up slightly from the 66,810 units it shifted in May, but comfortably beating the overall market which lost 4.5 percent month-on-month. The results were released by the Associação Nacional dos Fabricantes de Veículos Automotores (Anfavea), based on data from Renavam. Second placed VW was someway adrift in June with 56,600 vehicles registered and was in fact down more than five thousand units month-on-month. Third placed GM had 53,600 registrations in June which was also down from May when it added 55,600 units. Then there was a long gap to fourth placed Ford which registered 26,860 vehicles last month, down slightly from 27,300 units in May.

In relation to Fiat Automóveis' best-selling models, the Uno hatchback and Strada pick-up continue leading of the Italian brand's sales in Brazil. In June, the Uno added another 25,334 registrations while the Strada LCV accounted for 10,542 units.

Meanwhile Fiat's Latin American production operations are now been hit by a trade dispute between the two neighbours countries: Brazil responding by delaying auto import licences after Argentina increased the number of goods that require licencing. Fiat issued a statement to clarify the situation after it believed that the South American media had reported that the entire Betim plant would in fact be shutting down as a result of the spat. "Fiat’s plant in Betim, Brazil will shut a shift of one of its production lines for one week for maintenance and in order to balance product mix," read the statement issued in Turin. "The press incorrectly reported that the whole plant was being shut down. Additionally, Fiat's plant in Cordoba, Argentina will have a technical stop for one week, primarily to balance Brazil's product mix and transit time. This has been made necessary primarily as a result of the current state of trade relations between Brazil and Argentina," the statement continued. Fiat also noting that it has leeway as its Brazilian inventory currently stands at 51,000 vehicles, around 73 percent of monthly sales.
 

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