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The Fiat brand should have a fillip this
month from the Freemont minivan's (above)
recent arrival in the showrooms, the first
of the rebadged Chrysler Group models to
make the transition while the launch of the
new Panda at the end of Q3 will add some
much needed momentum. |
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Fiat Group saw sales slip
8.4 percent across Europe during June which reflected
the downward trend of the market (-8.1 percent) to keep
its overall market share for the month flat at 7.3
percent year-on-year. In total 1,272,815 new cars were
sold across Europe during June according to industry
automotive manufacturer body ACEA.
Fiat Group sold 92,622 new cars last month in Euroe
(EU27+EFTA) and when compared to 101,131 during the same
period last year that was a fall of 8.4 percent. Amongst
the nine major carmaking groups in Europe Fiat Group
performed averagely, reflecting in its fall in line with
the overall market, Toyota (-26.7 percent), Renault
(-20.7 percent), PSA Peugeot-Citroen (-12.0 percent) and
GM (-9.7 percent) all fared worse than Fiat Group.
As has been the case over the last year, the Fiat brand
dragged the Italian carmaker down in Europe last month
and it's 70,029 units sold in June was down almost
eleven thousand units on the same period last year, a
fall of 13.5 percent. That underperformed the overall
market meaning Fiat's market share for the month fell
from 5.8 to 5.5 percent year-on-year.
However the two niche Fiat Group Automobiles (FGA)
brands, Lancia and Alfa Romeo, both had a better month.
Lancia was up 2.0 percent to 9,184 units which
comfortably beat the overall market to raise its June
market share from 0.6 to 0.7 percent year-on-year. Alfa
Romeo also saw the Giulietta continue to positively
impact on its sales in June and 12,821 registrations was
up more than a fifth year-on-year (+22.8 percent). That
also raised Alfa Romeo's market share from 0.8 to 1.0
percent year-on-year. Meanwhile the Fiat Group's
specialist performance/luxury brands, Ferrari and
Maserati, sold a combined total of 588 cars in June down
16.2 percent on the same period last year.
After the first six months of the year a total of
7,350,534 new cars have been sold across Europe, almost
flat on the same period last year (-1.8 percent). Fiat
Group is the worst performing major carmaker across this
continent for the period, its 530,228 units sold,
compared to 606,967 during the first half of last year,
adds up to a decline of 12.6 percent. That means its
European market share for the first six months of the
year declines from 8.1 to 7.2 percent year-on-year.
Europe's second worst performing carmaker this year is
Renault (-10.5 percent) followed by Toyota (-8.2
percent).
The Fiat brand has dragged FGA downwards all year as
European consumers continue to shun its models and in
particular the weak mid-life facelift to the Punto and
395,924 cars sold in the first half of the year when
compared to 489,377 during the same period of 2010 adds
up to a fall of almost one-fifth (-19.1 percent). That
chopped Fiat's European market share for the
year-to-date from 6.5 to 5.4 percent. Fiat should have a
fillip this month from the Freemont minivan's arrival in
the showrooms, the first of the rebadged Chrysler Group
models to make the transition while the new Panda's
debut at the end of Q3 will add some momentum.
Lancia is also well down this year, 52,355 registrations
for the half year compared to 60,775 during the same
period of 2010 is a decline of 13.9 percent. Its share
of the European market for the year-to-date dips from
0.8 to 0.7 percent. Alfa Romeo continues to provide the
bright spot for FGA and with 78,393 registrations for
the year-to-date compared to 53,029 during the first
half of 2010 equates to a sales hike of nearly a half
(+47.8 percent). Alfa Romeo's European market share thus
climbs from 0.7 to 1.1 percent for the half year period,
year-on-year. Finally, Ferrari and Maserati have a
combined total of 3,556 sales for the year-to-date which
is down 6.1 percent year-on-year.
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