Fiat outperformed the
flat German new car market in June to post a 1.8 percent
rise in sales; Alfa Romeo and Lancia both enjoyed a
strong month and were up by more than a quarter and
three-quarters respectively. In total 288,382 new
vehicles were registered in Germany last month which was
flat on the same period last year (- 0.3 percent).
The Fiat brand added 8,721 registrations in Germany
during June, a year-on-year rise of 1.8 percent. That
gave the Italian carmaker a market share of exactly 3
percent for the month. However while Fiat Automobiles
has recently stabilised its terrible performance over
the last year on this market, in June 2010 its sales had
collapsed by a half and last month's performance
therefore didn't begin to chip away at its reduced
position.
Alfa Romeo sold 1,113 cars in Germany in June, a
year-on-year rise of 28.4 percent as once again the
award-winning C-segment Giulietta pushed the 'sports'
brand upwards. That gave Alfa Romeo a 0.4 percent market
share for the month and helped claw back its losses
after sales had nosedived forty percent during the same
month last year. Alfa Romeo was also the fourth best
performing brand on the market for the month.
Lancia posted a big surprise in Germany during June,
after having virtually exited the market in volume terms
over the last year, it jumped 76.5 percent to 270 units.
That made Lancia one of the best performing brands on
the German market for the month just gone in
year-on-year terms, behind only Chevrolet (which sold
3,160 units) and well ahead of third placed Volvo (+33.8
percent) and sister FGA brand Alfa Romeo (+28.4
percent). The Chrysler Group meanwhile sold a combined
451 cars, down by 38.4 percent year-on-year, although
with two of its three brands - Dodge and Chrysler -
being pulled from this market the data is pretty much
meaningless as it doesn't breakdown Jeep's individual
total.
For the first half of the year a total of 1,622,579 new
cars have been sold in Germany, that's up 10.5 percent
year-on-year. The Fiat brand is also in positive
territory for the period, up 4.2 percent to 45,283
units, which gives it a 2.8 percent share of all German
sales for the year so far.
Alfa Romeo has 6,038 sales for the year-to-date in
Germany, which is up by 70.2 percent year-on-year, and
puts its market share on 0.4 percent for the six month
period. Alfa Romeo is the best performing brand in
Germany for the year-to-date in year-on-year terms,
comfortably ahead of the next best performer, Mitsubishi
(+52.1 percent).
Lancia has 753 registrations for the year-to-date, down
6.9 percent, while the Chrysler Group is on 2,542 units,
down 27.5 percent. Only six carmaker's in fact are down
year-on-year for the year-to-date and Fiat, Lancia and
the Chrysler Group make up half of these losers. The
Chrysler Group (-27.5 percent) is the German market's
worst performer for the year-to-date (although two of
its brands are exiting the market, thus reducing its
footprint) just ahead of the Fiat brand (-24 percent).
Honda (-12.9 percent) is next before Lancia (-6.9
percent) looms large as the fourth worst performing
brand in Germany for the year so far.
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