Fiat Automóveis has
completed studies to set up its plant in Pernambuco
State, the second facility in Brazil, which will be the
center of a highly integrated automotive hub.
The Fiat
factory, due to the high level of integration, is
projected to produce between 200,000 and 250,000 units
per year, with investments between R$ 3 billion and R$
3.5 billion. The number of direct jobs is expected to
surpass the 3,500 positions originally projected. The
production line is planned to start in early 2014.
The decision to invest in
Pernambuco stems from the long-term favorable outlook
for the market, with projected expansion of sales of
cars and light commercial vehicles (LCV) in all regions
of the country, especially in the Northeast (where
Pernambuco is situated).
In addition, the new Fiat
plant’s integrated design became possible because the
company found a continuous area which will house the
entire automotive hub composed of the car factory, tier
one supplier park, training center and research and
development center, test track and proving ground.
With 14 million square
meters in continuous area, the land is located close to the
city of Goiana, in Zona da Mata, north of Pernambuco. It
is situated 80 meters above sea level and offers very
favorable topographic conditions that allow the plant to
be the center of an automotive pole that could expand
through the formation of a second supplier park, on
separate land, with an area of 1.4 million square meters
between the cities of Recife and Goiana.
Fiat will also maintain a logistics center in Suape,
which will have strategic importance to the overall
project.
“Fiat and the State of
Pernambuco establish today a long-lasting, productive
and transformational relationship, which will benefit
the entire economy and local population,” Fiat’s
president for Latin America, Cledorvino Belini, said.
“We are formally launching a new phase in Fiat’s 35
years of history in Brazil and, at the same time, we
are helping to build an extremely important development
phase for Pernambuco,” he added.
INTEGRATION AND SYNERGY
Fiat’s plant is
conceived as the dynamic center of Pernambuco’s
automotive pole, based on a modern fully integrated
design with fully integrated supplier park, manpower
training center, technological development center, test
track and test field. It is a sustainable plant, of low
environmental impact, which reproduces the best
practices in Fiat’s Environmental Management System: the
internal streets will be paved with asphalt produced
from recycled tyres; the water used in the industrial
process will be treated and reused.
The plant has a
modern, optimised layout, with material and product flow
conceived at the highest World Class Manufacturing (WCM)
standards. The plant will become a center of engineering
competencies not only to produce automobiles, but also
to design them and develop them. For this reason, an
engineering qualification agreement was entered into,
involving both the federal and state universities of
Pernambuco and the Polytechnic Institute of Turin [Politecnico
di Torino], for the formation of an initial group of 50
young engineers at that leading Italian institution.
Due to the significant
investments in the economy, employment market, and
education and qualification, the automotive pole will
have positive effects on the entire State , through
generation of wealth, income, training, employment,
infrastructure improvement, offering of education,
expansion of service provision, among others.
A
STRATEGIC PLANT FOR FIAT
The Pernambuco plant
is strategic for Fiat. The Brazilian automobile and
light utility vehicle market closed the year 2010 with a
sales volume of 3.3 million vehicles, and Fiat
participated with sales of approximately 760,000
vehicles. Studies project that the market in Brazil can
reach 4.7 million automobiles and light utility
vehicles in 2014.
THE
OPTION FOR PERNAMBUCO
Fiat’s decision to
invest in the country’s Northeastern region, more
specifically in the State of Pernambuco, is based on the
developmental policies adopted by the state government,
on adequate logistic conditions, strategic geographical
position, as well as on the long-standing commitment
that Fiat has in the country, and its goal to continue
to contribute to sustainable economic and social
development. Pernambuco is recognized as the most
developed state in the northeast, the region with the
highest potential for further consumption increases in
the country.
A
COMPLETE TEST FIELD
The automotive pole
will have a world-class test facility for executing all
vehicle tests for the Latin American region with
opportunities as well for Fiat Powertrain. Currently, in
Brazil there is no place for the company to conduct
tests on public highways. The test facility aims to meet
all requirements in terms of development and execution
of tests and could also support the promotion of
training and dealer conventions, press conventions and
other events.
FIAT,
LEADER AND INNOVATOR
Fiat has in its DNA
the mark of a pioneer. It was the first Brazilian
automobile manufacturer to be installed outside the
industrial belt of São Paulo. Upon inaugurating its
plant in Betim, Minas Gerais, on July 9, 1976, the
company became a decisive factor for the
industrialization of that State. In the course of its
consolidation, it promoted the “mineirization”
[industrialization of Minas Gerais] process, attracting
to the plant’s area of influence countless suppliers,
which today contribute 70% of the component demand
within a radius of up to 150 kilometers from our plant
in Betim. Fiat’s presence changed the face of the
economy of Minas Gerais. In the course of its 35 years
in Brazil, Fiat has produced more than 12 million
vehicles. The company is the market leader and has been
for the last for nine years.
A
STRATEGIC SECTOR FOR THE ECONOMY
The automotive sector
and its productive chain account for more than 5% of
Brazil’s total Gross Internal Product and for 23% of the
industrial GIP. It is called the “industry of
industries”, due to its capacity of structuring in its
surrounding supplier parks companies supplying raw
materials and components related to countless sectors
of the economy, and covering the entire range of
technological complexity.