The Chrysler brand is promoting its new state-of-the-art ZF 8-speed transmission and fuel-efficiency in its newly launched television commercial for the facelifted Chrysler 300. The new commercial continues the “Imported from Detroit” message and is filmed throughout Detroit and its neighboring cities and is comprised of local residents. The new 60-second commercial titled, “If You’re Gonna,” began airing on Friday, Sept. 16 on national and cable networks. “The 2012 Chrysler 300 offers consumers a fuel-efficient and luxurious vehicle at an extraordinary value without compromising size or amenities,” believes Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group. “The combination of our award-winning V6 Pentastar engine, the new eight-speed transmission and world-class interior appointments takes the domestic luxury sedan to a new level that only can be found at Chrysler.” Once limited to premium import vehicles costing twice as much, the new segment-exclusive ZF eight-speed automatic transmission expands the 300, 300S (V6) and 300 Limited models and offers class-leading fuel efficiency with respect to: best-in-class highway fuel economy (31 highway mpg), best-in-class V-6 AWD fuel economy (18 city and 27 highway mpg), best-in-class combined fuel economy (23 with RWD, 21 with AWD), unsurpassed city fuel economy (19 city mpg RWD, 18 mpg AWD) and overall unsurpassed fuel economy in its class (19 city and 31 highway mpg with RWD. Delivering up to a 17 percent fuel economy improvement compared with the pre-facelift six-cylinder 300 AWD models, the MY2012 300 Limited and 300S (V6) AWD models combine the new eight-speed automatic transmission, Pentastar V6 engine with an all-wheel drive system. “The new commercial continues our 'Imported from Detroit' theme by taking this great city to the rest of the world and captures a day-in-the-life of local citizens in and around Detroit,” said Chehab. The new spot was filmed in Detroit and its neighboring cities including Birmingham, Ferndale, Grosse Pointe Park and West Bloomfield, Mich. The commercial features local attractions including American Coney Island, Cranbrook Institute of Science, Fox Theatre, Frank Lloyd Wright’s Affleck House and Lafayette Coney Island. Chrysler brand’s advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore. The campaign is supported by broadcast and digital media placement.