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Driven by the new Giulietta, Alfa Romeo has
had a terrific year in the UK in 2011 and
7,516 registrations for the year-to-date is
up 65.73 percent on the same period last
year to give the 'sports' brand a 0.62
percent share of the UK market at this
point. |
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As the British new car
market put a 13 month losing streak behind it in August,
Fiat and Alfa Romeo both ended up as big winners, up 34
and 82 percent respectively, comfortably outperforming
the overall market.
In total 59,346 new cars were registered in the UK last
month, up 7.31 percent year-on-year, the first such
monthly rise since June last year, according to data
released by UK industry body SMMT. August is the
quietest month of the year with the smallest volumes
sold ahead of this month's key registration plate letter
change; August is forecast to account for just 2.7
percent of this year's registrations.
Fiat, which has suffered a long losing streak in the UK,
saw 1,402 registrations last month to take a 2.26
percent share of the market; that was in fact up by more
than a third (+34.29 percent) year-on-year as last
August 1,044 sales had added up to a market share of
just 1.89 percent.
Alfa Romeo has continued to see its UK sales climb and
334 registrations in August gave it a 0.56 share of
sales for the month and was up more than four-fifths on
the same period last year when it sold 184 cars for a
0.33 percent share of the market.
The Fiat Group's niche brands however were all squeezed
last month in the UK. Abarth continued its losing run
and 38 registrations was down 13 units and 25.49 percent
on the same period last year. Maserati meanwhile saw 13
registrations which was down almost one-third
year-on-year (-31.58 percent).
The Chrysler Group has two brands still exposed to the
UK market (unlike on mainland Europe where it has one)
Chrysler and Jeep. The former division saw 78
registrations last month, up 178.57 percent
year-on-year, while the latter, which is now benefiting
from the arrival of the new Grand Cherokee in the
showrooms, sold 40 of its trademark off-road vehicles,
up 25 percent year-on-year.
After the first eight months of the year a total of
1,220,618 new cars have been sold in the UK according to
the SMMT's data, down 6.14 percent year-on-year.
Fiat has 27,167 registrations for the first two-thirds
of the year for a 2.23 percent total market share. That
is down 21.24 percent on the same eight month period
last year when it sold 34,492 cars and took a 2.65
percent share.
Driven by the new Giulietta, Alfa Romeo has had a
terrific year in the UK in 2011 and 7,516 registrations
for the year-to-date is up 65.73 percent on the same
period last year to give the 'sports' brand a 0.62
percent share of the UK market at this point. By
comparison, after the first eight months of 2010 Alfa
Romeo had sold only 4,535 cars in the UK for a 0.35
percent market share.
For the year-to-date Alfa Romeo is the sole winner in
the UK from the Fiat Group and Chrysler Group in
year-on-year terms, and, as well as the
volume-generating Fiat Automobiles unit, all the niche
brands are also on a negative run. Abarth has 818
registrations for the year-to-date giving it a 0.07
percent share of all sales. That is 10.11 percent and 92
units down on the same period last year. Maserati
meanwhile is on 270 registrations for the year-to-date
in the UK and down 14.83 percent year-on-year.
The Chrysler Group's two UK brands have had a mixed year
so far, Jeep is flat for the year-to-date on 1,227
units, down just 0.32 percent on the same period last
year to give it a 0.10 percent share of all sales on
this market, while the Chrysler brand has seen its sales
tumble by a half to 444 units. Both should experience
some uptick this month with the arrival of new models,
Chrysler in particular welcoming two rebadged Lancia
models into its showrooms in the shape of the new
Ypsilon as well as the MY2012 Delta.
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