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Created for the performance enthusiast who
wants a discretely “tuned” Fiat 500, the Mopar
Underground Team designed the Fiat 500 Titanium image
vehicle with what it believes are aggressive styling and premium
sport-luxury details. |
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Influenced by the success of the Mopar Drag
Pak Challenger and more recently, the Dodge
Viper SRT10 ACR resetting the
production car lap record at the Nürburgring
Nordschleife track in Germany, Mopar created
the Dodge Challenger ACR based on the Challenger SRT8
392. |
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The Ram 392 Quick Silver began life as a
2011 Ram R/T. A 470 horsepower, 392 HEMI V-8 from the
SRT lineup was dropped in and mated to the R/T’s 4.10
gear set and a high-stall converter. For additional
performance, the Ram 392 is equipped with a cold-air
intake kit and headers featuring an electronic exhaust
cutout for maximum power and sound at the track. |
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Dodge will show a special Dodge Durango Tow Hook image
vehicle designed by Mopar Underground. The Tow Hook
infuses eye-catching style to the
Durango design. The four-coat
orange and satin-black colour scheme is executed both
inside and out to make this Durango one of the most
unique vehicles at the show. |
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Chrysler
Group's accessory division Mopar will have its usual mix
of questionable-taste show cars at this year's Specialty
Equipment Market Association (SEMA) show which takes
place in Las Vegas next week with two Fiat 500 show cars
set to join this bling fest.
This year, the 28,400-square-foot exhibit will include
more than 30 Mopar-modified vehicles from the company’s
Ram, Dodge, Chrysler, Jeep, SRT and Fiat brands. More
than 500 Mopar accessories will be showcased in the
exhibit.
“The aftermarket is a $34 billion-a-year industry and
SEMA is the perfect place to showcase everything that
Mopar has to offer,” said Pietro Gorlier, President and
CEO of Mopar, Chrysler Group’s service parts and
customer-care brand. “At Mopar, we believe in giving our
customers a lot of choices when they go to personalise
their vehicles. And that is why we offer extreme
personalisation for every single car in our showrooms.
In addition to head-turning image vehicles at the SEMA
show, we also will introduce new must-see product and
technology.”
Mopar image vehicles that will be on display at SEMA
include:
Fiat 500 Titanium
Created for the performance enthusiast who
wants a discretely “tuned” Fiat 500, the Mopar
team designed the Fiat 500 Titanium image
vehicle with what it believes are aggressive styling and premium
sport-luxury details.
Below its Matte Titanium ‘whiskers and logo’ face, an
sculpted front fascia is more pronounced
and features large honeycomb grilles for maximum engine
cooling. A satin black fascia insert with integrated LED
fog lamps delivers a technical look. Above, circular
projector headlamps are finished in gloss black to match
the Fiat 500 Titanium’s exterior paint. From the side,
16-inch by 6.5-inch Matte Titanium wheels feature a
two-piece design. Custom Mopar lowering springs provide
a lowered ride height and Matte Titanium front-and
rear-brake calipers with larger rotors deliver improved
stopping performance. Aggressively styled side skirts
provide a more vertical profile and highlight the curves of this performance Cinquecento. Matte Titanium
exterior door handles and mirror caps add contrast to
the deep-tinted glass. A large tailgate spoiler adds
down force for improved stability at higher speeds,
while a more aggressively styled rear fascia features a
diffuser insert for improved aerodynamics. Additional
exterior details on the Fiat 500 Titanium model include
a Matte Titanium license plate brow and center-mounted
trapezoidal exhaust tip. And to make sure the Fiat 500
Titanium delivers improved power, a Mopar cold-air
intake and Mopar cat-back exhaust have been installed.
Inside, the Fiat 500 Titanium has a black environment highlighted by Titanium
Metallic accents. New front seats are
designed to be lightweight, and feature massive side
bolsters and a racing-harness pass through for
at-the-limit driving. Both front and rear seats are
wrapped in smooth black leather and accented with
Titanium Metallic vinyl seat centers. For added detail,
all four seating positions feature a black leather
centre stripe with Metallic Gray accent stitching for a
precise look. Titanium Metallic vinyl door bolsters
feature accent stitching and pair with the Matte
Titanium instrument panel and gauge cluster brow. Black
floor mats with Titanium Metallic “500” logo and edge
binding complete the look.
Fiat 500
Carbon
Adding even more style to the new 2012 Fiat
500 Sport, Mopar designed the Fiat
500 Carbon image vehicle with anodised Azzurro (blue)
paint and unique blackened exterior and interior
appointments – all designed to amplify the hatchback’s
athletic Italian styling, craftsmanship, and nimble
handling.
Enhancing the Fiat 500 Sport front fascia, the 500
Carbon integrates satin carbon fibre fog-lamp bezels and
chin spoiler. For a more aggressive appearance, its
signature ‘whiskers and logo’ face and circular
projector headlamps are lacquered in Dark Hyper Black.
Larger 17-inch by 7-inch Dark Hyper Black aluminum
wheels with wider 205/40R17 performance tires and
exterior door handles are paired with satin carbon fibre
mirror caps and tinted glass on the side profile. For
greater cornering and performance, custom Mopar lowering
springs, strut-tower brace and cold-air intake have been
installed.
A satin carbon fiber tailgate spoiler
improves the Fiat 500 Carbon’s aerodynamic efficiency
while adding down force for improved handling. Below, a
powder-coated carbon fiber exhaust tip with Mopar
cat-back exhaust provides an aggressive sound. Satin
carbon fiber rear fascia bezels and valance provide
additional detail, while a Dark Hyper Black license
plate brow and tail lamp bezels continue the Fiat 500
Carbon’s serious look.
The interior of the Fiat 500 Carbon continues the
blacked-out look and is highlighted by anodised Azzurro
accents. For a contemporary look, black leather sport
seats feature embossed fabric with a textured geometric
pattern in the seat centers. Azzurro accent piping on
the seats, accent stitching on the sport-steering wheel
and binding on the floor mats are color-matched to the
anodised Azzurro instrument panel bezel. Black chrome
replaces traditional chrome on the Fiat 500 Carbon’s
interior accents, while a carbon fiber instrument panel
accents and shift knob provide added detail.
Chrysler 300 SF6
Inspired by Chrysler 300 “Spring Festival”
owners who participate in the Southern California
owners’ gathering, Mopar designed
the Chrysler 300 SF6 image vehicle with discrete styling
and Mopar performance parts and accessories for the
sixth-annual event. Enhancing the styling of the
facelifted Chrysler
300, the 300 SF6 features enthusiast
hardware. Staggered 22-inch-by-9.5-inch and 22
inch-by-10.5-inch Savini Mono Di Forza SM3 aluminum
wheels are shod with 265/35 R22 (front) and 295/30
R22 (rear) performance tyres. For improved cornering and
braking, this 300S model features a custom Mopar/KW
coil-over-spring kit, front and rear strut-tower braces
and larger SRT8 performance brakes.
A Mopar cold-air intake, custom Mopar long-tube headers,
and Mopar/Corsa custom exhaust system combine to deliver
more performance from the 5.7-liter HEMI
V-8 engine. The Chrysler 300S model’s black-accented
headlamps and monotone Tungsten Metallic look provide a
ready-for-the-streets appearance, while unique
body-color grille, front-chin and trunk spoilers provide
an even more aggressive touch. Topping off the unique
look is a gloss black painted roof that accentuates the
clean lines of the Chrysler flagship sedan.
The interior of the Chrysler 300 SF6 aims for an athletic-luxury theme with Mopar/Katzkin performance
seats trimmed in black with black/blue perforated
leather and Mopar blue accent stitching.
The use of Piano Black on interior center stack,
instrument panel, steering wheel, gauge cluster and
door-panel elements provide a uniquely lacquered and
highly detailed appearance.
The Mopar audio by Kicker system in the Chrysler 300 SF6
features a dual 10-inch subwoofer enclosure mounted in
the trunk; two, two-way speakers with domed tweeters
mounted on the rear deck; 6-inch-by-9-inch midbass
speakers mounted in each front door; and two 3.5-inch,
two-way speakers with domed tweeters mounted in the left
and right corners of the instrument panel.
Dodge Challenger SRT8 ACR
For the 2011 SEMA show, the Chrysler Group’s Mopar
team created a Challenger image vehicle with
some ties to modern history. Influenced by the
success of the Mopar Drag Pak Challenger and more
recently, the Dodge Viper SRT10 ACR resetting the
production car lap record at the Nürburgring
Nordschleife track in Germany, Mopar Underground created
the Dodge Challenger ACR based on the Challenger
SRT8 392. Some of Dodge’s and SRT’s best handling
vehicles of all-time come with the ACR acronym attached
to them, and the Challenger ACR is no different. The
Challenger ACR is a no-frills homage to the original
option-delete cars of the 1960s and 70s.
Equipped with Mopar parts, such as a coil-over
suspension, front-and rear-strut tower braces,
short-throw shifter, front splitter, cat-back exhaust,
custom exhaust headers and a set of Goodyear F1 Supercar
performance tires, the Challenger ACR is an animal that
has as much bark as its cornering bite. Performance
enhancements in the interior include carbon fiber door
panels, front race bucket seats with openings for a
racing harness and the rear seat is removed and replaced
by a roll bar and fire extinguisher. An SRT three-spoke
flat-bottom steering wheel, SRT gauge cluster, custom
bright pedal kit, Mopar Drag Pack center stack and a
carbon fiber center console finish off the interior
modifications.
The exterior has design cues similar to those found on
the Viper SRT10 ACR, including a white body, charcoal
painted roof, carbon fiber hood, rear deck lid, rear
spoiler and tail lamp surround and an offset flame red
stripe that runs the length of the car. Red painted
mirror caps and brake calipers, unique black painted
five-spoke 20-inch alloy wheels and red “ACR” fender
badging finish off the exterior design details. The
white and red theme carries over to the interior with
white accents on the carbon fiber door panels, red
armrest bars with white foam padding, red door latch
release tethers, red painted roll bars and red accents
on the carbon fiber racing seats covered in black
Katzkin leather.
Dodge Durango Tow Hook
Dodge will show a special Dodge Durango Tow Hook image
vehicle designed by Mopar. The Tow Hook
infuses eye-catching style to the
Durango design. The four-coat
orange and satin-black colour scheme is executed both
inside and out to make this Durango one of the most
unique vehicles at the show.
The exterior features a muscle-car inspired four-coat
orange paint scheme, with satin-black roof, fascia
accents and hood graphics, along with blacked-out
lighting and twin-spoke 22-inch-by- 9.5-inch forged
Superalloy wheels wrapped in Pirelli tyres. A custom
mandrel bent exhaust system featuring Corsa components
increases performance. To finish off the exterior, the Dodge Durango Tow
Hook wears a piano black split-crosshair grille and has
a 25 mm reduced ride-height for a more aggressive
stance.
Tow Hook’s interior features carry over the theme from
the exterior and uses high-quality Mopar components,
such as Durango logo door sill guards, aluminum pedal
kit and premium carpeted floor mats to add a strong
sense of sport to the cabin. The black, perforated Mopar
Katzkin leather seats feature orange leather trim on the
tops of the seat bolsters and are decorated with orange
stitching and piping. Perforated Barracuda suede covers
the seat inserts, while smooth suede bolsters with
orange accent stitching and piping make the seats pop.
Orange leather trim, stitching and piping is found on
the center front armrest as well. The door panels also
feature orange stitching and silver metal brush trim
that is shared on the dash just above the glove box.
Finishing off the interior modifications are an SRT
steering wheel, black chrome trim around the vents, and
piano-white trimmed radio/HVAC and center console
bezels.
Ram 392 Quick Silver
The Ram 392 Quick Silver began life as a
2011 Ram R/T. A 470 horsepower, 392 HEMI V-8 from the
SRT lineup was dropped in and mated to the R/T’s 4.10
gear set and a high-stall converter. For additional
performance, the Ram 392 is equipped with a cold-air
intake kit and headers featuring an electronic exhaust
cutout for maximum power and sound at the track.
For normal driving, a cat-back dual exhaust system
intensifies the HEMI's noise. To improve braking
performance, discs and calipers are replaced with a Brembo big brake kit, featuring 15-inch vented rotors
and bright silver six-piston calipers in the front and
rear. With the exception of a gloss black roof, the body
is finished in a three-stage bright silver while the
wheels, grille inserts, mirrors and select interior trim
components are coated in anodized red paint.
A Mopar, reverse deep-cowl aluminum hood
design with functional heat extractors is inspired by
the new Dodge Charger SRT8 and smoked lenses cover all
exterior lighting. The Ram 392 Quick Silver is lowered 2
inches with the help of a custom suspension kit. The
“slammed” look is made more evident by a Mopar body kit,
consisting of sill and box pieces, finished up with a
chin spoiler.
Mopar added their 22-inch wheels wrapped in
275/45R22 tyres up front and 305/40R22 tyres in the
rear. A Mopar hard tonneau cover with a unique
integrated spoiler redirects the air for additional down
force at high speeds and Mopar’s Bed Rug protects the
paint. The interior features high-bolster SRT seats
covered in Katzkin leather with red stitching and
accents to match the steering wheel, instrument panel
and Laramie Longhorn inspired leather shift knob, door
panels and center console trim.
A set of Mopar Pedals and door sills are installed
giving the interior an additional splash of functional
aesthetics. Music is blasted through Kicker speakers,
including tweeters in the instrument panel, mids in the
doors and in the back, and woofers in the doors leaving
plenty of room for gear behind the seats.
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