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									Created for the performance enthusiast who 
						wants a discretely “tuned” Fiat 500, the Mopar 
						Underground Team designed the Fiat 500 Titanium image 
						vehicle with what it believes are aggressive styling and premium 
						sport-luxury details.  | 
                                 
                                
                                    
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									Influenced by the success of the Mopar Drag 
									Pak Challenger and more recently, the Dodge 
									Viper SRT10 ACR resetting the 
						production car lap record at the Nürburgring 
						Nordschleife track in Germany, Mopar created 
						the Dodge Challenger ACR based on the Challenger SRT8 
									392.  | 
                                 
                                
                                    
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									The Ram 392 Quick Silver began life as a 
						2011 Ram R/T. A 470 horsepower, 392 HEMI V-8 from the 
						SRT lineup was dropped in and mated to the R/T’s 4.10 
						gear set and a high-stall converter. For additional 
						performance, the Ram 392 is equipped with a cold-air 
						intake kit and headers featuring an electronic exhaust 
						cutout for maximum power and sound at the track.  | 
                                 
                                
                                    
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									Dodge will show a special Dodge Durango Tow Hook image 
						vehicle designed by Mopar Underground. The Tow Hook 
						infuses eye-catching style to the 
						Durango design. The four-coat 
						orange and satin-black colour scheme is executed both 
						inside and out to make this Durango one of the most 
						unique vehicles at the show.   | 
                                 
                                
                                    
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					Chrysler 
						Group's accessory division Mopar will have its usual mix 
						of questionable-taste show cars at this year's Specialty 
						Equipment Market Association (SEMA) show which takes 
						place in Las Vegas next week with two Fiat 500 show cars 
						set to join this bling fest. 
						 
						This year, the 28,400-square-foot exhibit will include 
						more than 30 Mopar-modified vehicles from the company’s 
						Ram, Dodge, Chrysler, Jeep, SRT and Fiat brands. More 
						than 500 Mopar accessories will be showcased in the 
						exhibit.  
						 
						“The aftermarket is a $34 billion-a-year industry and 
						SEMA is the perfect place to showcase everything that 
						Mopar has to offer,” said Pietro Gorlier, President and 
						CEO of Mopar, Chrysler Group’s service parts and 
						customer-care brand. “At Mopar, we believe in giving our 
						customers a lot of choices when they go to personalise 
						their vehicles. And that is why we offer extreme 
						personalisation for every single car in our showrooms. 
						In addition to head-turning image vehicles at the SEMA 
						show, we also will introduce new must-see product and 
						technology.”  
						 
						Mopar image vehicles that will be on display at SEMA 
						include:
						Fiat 500 Titanium  
						 
						Created for the performance enthusiast who 
						wants a discretely “tuned” Fiat 500, the Mopar 
						team designed the Fiat 500 Titanium image 
						vehicle with what it believes are aggressive styling and premium 
						sport-luxury details.  
						 
						Below its Matte Titanium ‘whiskers and logo’ face, an 
						sculpted front fascia is more pronounced 
						and features large honeycomb grilles for maximum engine 
						cooling. A satin black fascia insert with integrated LED 
						fog lamps delivers a technical look. Above, circular 
						projector headlamps are finished in gloss black to match 
						the Fiat 500 Titanium’s exterior paint. From the side, 
						16-inch by 6.5-inch Matte Titanium wheels feature a 
						two-piece design. Custom Mopar lowering springs provide 
						a lowered ride height and Matte Titanium front-and 
						rear-brake calipers with larger rotors deliver improved 
						stopping performance. Aggressively styled side skirts 
						provide a more vertical profile and highlight the curves of this performance Cinquecento. Matte Titanium 
						exterior door handles and mirror caps add contrast to 
						the deep-tinted glass. A large tailgate spoiler adds 
						down force for improved stability at higher speeds, 
						while a more aggressively styled rear fascia features a 
						diffuser insert for improved aerodynamics. Additional 
						exterior details on the Fiat 500 Titanium model include 
						a Matte Titanium license plate brow and center-mounted 
						trapezoidal exhaust tip. And to make sure the Fiat 500 
						Titanium delivers improved power, a Mopar cold-air 
						intake and Mopar cat-back exhaust have been installed.
						 
						 
						Inside, the Fiat 500 Titanium has a black environment highlighted by Titanium 
						Metallic accents. New front seats are 
						designed to be lightweight, and feature massive side 
						bolsters and a racing-harness pass through for 
						at-the-limit driving. Both front and rear seats are 
						wrapped in smooth black leather and accented with 
						Titanium Metallic vinyl seat centers. For added detail, 
						all four seating positions feature a black leather 
						centre stripe with Metallic Gray accent stitching for a 
						precise look. Titanium Metallic vinyl door bolsters 
						feature accent stitching and pair with the Matte 
						Titanium instrument panel and gauge cluster brow. Black 
						floor mats with Titanium Metallic “500” logo and edge 
						binding complete the look. 
						Fiat 500 
						Carbon  
						 
						Adding even more style to the new 2012 Fiat 
						500 Sport, Mopar designed the Fiat 
						500 Carbon image vehicle with anodised Azzurro (blue) 
						paint and unique blackened exterior and interior 
						appointments – all designed to amplify the hatchback’s 
						athletic Italian styling, craftsmanship, and nimble 
						handling.  
						 
						Enhancing the Fiat 500 Sport front fascia, the 500 
						Carbon integrates satin carbon fibre fog-lamp bezels and 
						chin spoiler. For a more aggressive appearance, its 
						signature ‘whiskers and logo’ face and circular 
						projector headlamps are lacquered in Dark Hyper Black. 
						Larger 17-inch by 7-inch Dark Hyper Black aluminum 
						wheels with wider 205/40R17 performance tires and 
						exterior door handles are paired with satin carbon fibre 
						mirror caps and tinted glass on the side profile. For 
						greater cornering and performance, custom Mopar lowering 
						springs, strut-tower brace and cold-air intake have been 
						installed.  
						 
						A satin carbon fiber tailgate spoiler 
						improves the Fiat 500 Carbon’s aerodynamic efficiency 
						while adding down force for improved handling. Below, a 
						powder-coated carbon fiber exhaust tip with Mopar 
						cat-back exhaust provides an aggressive sound. Satin 
						carbon fiber rear fascia bezels and valance provide 
						additional detail, while a Dark Hyper Black license 
						plate brow and tail lamp bezels continue the Fiat 500 
						Carbon’s serious look.  
						 
						The interior of the Fiat 500 Carbon continues the 
						blacked-out look and is highlighted by anodised Azzurro 
						accents. For a contemporary look, black leather sport 
						seats feature embossed fabric with a textured geometric 
						pattern in the seat centers. Azzurro accent piping on 
						the seats, accent stitching on the sport-steering wheel 
						and binding on the floor mats are color-matched to the 
						anodised Azzurro instrument panel bezel. Black chrome 
						replaces traditional chrome on the Fiat 500 Carbon’s 
						interior accents, while a carbon fiber instrument panel 
						accents and shift knob provide added detail. 
						 
						Chrysler 300 SF6 
						 
						Inspired by Chrysler 300 “Spring Festival” 
						owners who participate in the Southern California 
						owners’ gathering, Mopar designed 
						the Chrysler 300 SF6 image vehicle with discrete styling 
						and Mopar performance parts and accessories for the 
						sixth-annual event. Enhancing the styling of the 
						facelifted Chrysler 
						300, the 300 SF6 features enthusiast 
						hardware. Staggered 22-inch-by-9.5-inch and 22 
						inch-by-10.5-inch Savini Mono Di Forza SM3 aluminum 
						wheels are shod with 265/35 R22 (front) and 295/30 
						R22 (rear) performance tyres. For improved cornering and 
						braking, this 300S model features a custom Mopar/KW 
						coil-over-spring kit, front and rear strut-tower braces 
						and larger SRT8 performance brakes.  
						 
						A Mopar cold-air intake, custom Mopar long-tube headers, 
						and Mopar/Corsa custom exhaust system combine to deliver 
						more performance from the 5.7-liter HEMI 
						V-8 engine. The Chrysler 300S model’s black-accented 
						headlamps and monotone Tungsten Metallic look provide a 
						ready-for-the-streets appearance, while unique 
						body-color grille, front-chin and trunk spoilers provide 
						an even more aggressive touch. Topping off the unique 
						look is a gloss black painted roof that accentuates the 
						clean lines of the Chrysler flagship sedan.  
						 
						The interior of the Chrysler 300 SF6 aims for an athletic-luxury theme with Mopar/Katzkin performance 
						seats trimmed in black with black/blue perforated 
						leather and Mopar blue accent stitching.
						The use of Piano Black on interior center stack, 
						instrument panel, steering wheel, gauge cluster and 
						door-panel elements provide a uniquely lacquered and 
						highly detailed appearance. 
						The Mopar audio by Kicker system in the Chrysler 300 SF6 
						features a dual 10-inch subwoofer enclosure mounted in 
						the trunk; two, two-way speakers with domed tweeters 
						mounted on the rear deck; 6-inch-by-9-inch midbass 
						speakers mounted in each front door; and two 3.5-inch, 
						two-way speakers with domed tweeters mounted in the left 
						and right corners of the instrument panel. 
						 
						
						Dodge Challenger SRT8 ACR 
						 
						For the 2011 SEMA show, the Chrysler Group’s Mopar 
						team created a Challenger image vehicle with 
						some ties to modern history. Influenced by the 
						success of the Mopar Drag Pak Challenger and more 
						recently, the Dodge Viper SRT10 ACR resetting the 
						production car lap record at the Nürburgring 
						Nordschleife track in Germany, Mopar Underground created 
						the Dodge Challenger ACR based on the Challenger 
						SRT8 392. Some of Dodge’s and SRT’s best handling 
						vehicles of all-time come with the ACR acronym attached 
						to them, and the Challenger ACR is no different. The 
						Challenger ACR is a no-frills homage to the original 
						option-delete cars of the 1960s and 70s.  
						 
						Equipped with Mopar parts, such as a coil-over 
						suspension, front-and rear-strut tower braces, 
						short-throw shifter, front splitter, cat-back exhaust, 
						custom exhaust headers and a set of Goodyear F1 Supercar 
						performance tires, the Challenger ACR is an animal that 
						has as much bark as its cornering bite. Performance 
						enhancements in the interior include carbon fiber door 
						panels, front race bucket seats with openings for a 
						racing harness and the rear seat is removed and replaced 
						by a roll bar and fire extinguisher. An SRT three-spoke 
						flat-bottom steering wheel, SRT gauge cluster, custom 
						bright pedal kit, Mopar Drag Pack center stack and a 
						carbon fiber center console finish off the interior 
						modifications. 
						 
						The exterior has design cues similar to those found on 
						the Viper SRT10 ACR, including a white body, charcoal 
						painted roof, carbon fiber hood, rear deck lid, rear 
						spoiler and tail lamp surround and an offset flame red 
						stripe that runs the length of the car. Red painted 
						mirror caps and brake calipers, unique black painted 
						five-spoke 20-inch alloy wheels and red “ACR” fender 
						badging finish off the exterior design details. The 
						white and red theme carries over to the interior with 
						white accents on the carbon fiber door panels, red 
						armrest bars with white foam padding, red door latch 
						release tethers, red painted roll bars and red accents 
						on the carbon fiber racing seats covered in black 
						Katzkin leather.  
						 
						
						Dodge Durango Tow Hook  
						 
						Dodge will show a special Dodge Durango Tow Hook image 
						vehicle designed by Mopar. The Tow Hook 
						infuses eye-catching style to the 
						Durango design. The four-coat 
						orange and satin-black colour scheme is executed both 
						inside and out to make this Durango one of the most 
						unique vehicles at the show.
						The exterior features a muscle-car inspired four-coat 
						orange paint scheme, with satin-black roof, fascia 
						accents and hood graphics, along with blacked-out 
						lighting and twin-spoke 22-inch-by- 9.5-inch forged 
						Superalloy wheels wrapped in Pirelli tyres. A custom 
						mandrel bent exhaust system featuring Corsa components 
						increases performance. To finish off the exterior, the Dodge Durango Tow 
						Hook wears a piano black split-crosshair grille and has 
						a 25 mm reduced ride-height for a more aggressive 
						stance.  
						 
						Tow Hook’s interior features carry over the theme from 
						the exterior and uses high-quality Mopar components, 
						such as Durango logo door sill guards, aluminum pedal 
						kit and premium carpeted floor mats to add a strong 
						sense of sport to the cabin. The black, perforated Mopar 
						Katzkin leather seats feature orange leather trim on the 
						tops of the seat bolsters and are decorated with orange 
						stitching and piping. Perforated Barracuda suede covers 
						the seat inserts, while smooth suede bolsters with 
						orange accent stitching and piping make the seats pop. 
						Orange leather trim, stitching and piping is found on 
						the center front armrest as well. The door panels also 
						feature orange stitching and silver metal brush trim 
						that is shared on the dash just above the glove box. 
						Finishing off the interior modifications are an SRT 
						steering wheel, black chrome trim around the vents, and 
						piano-white trimmed radio/HVAC and center console 
						bezels. 
						 
						Ram 392 Quick Silver  
						 
						The Ram 392 Quick Silver began life as a 
						2011 Ram R/T. A 470 horsepower, 392 HEMI V-8 from the 
						SRT lineup was dropped in and mated to the R/T’s 4.10 
						gear set and a high-stall converter. For additional 
						performance, the Ram 392 is equipped with a cold-air 
						intake kit and headers featuring an electronic exhaust 
						cutout for maximum power and sound at the track.
						For normal driving, a cat-back dual exhaust system 
						intensifies the HEMI's noise. To improve braking 
						performance, discs and calipers are replaced with a Brembo big brake kit, featuring 15-inch vented rotors 
						and bright silver six-piston calipers in the front and 
						rear. With the exception of a gloss black roof, the body 
						is finished in a three-stage bright silver while the 
						wheels, grille inserts, mirrors and select interior trim 
						components are coated in anodized red paint.  
						 
						A Mopar, reverse deep-cowl aluminum hood 
						design with functional heat extractors is inspired by 
						the new Dodge Charger SRT8 and smoked lenses cover all 
						exterior lighting. The Ram 392 Quick Silver is lowered 2 
						inches with the help of a custom suspension kit. The 
						“slammed” look is made more evident by a Mopar body kit, 
						consisting of sill and box pieces, finished up with a 
						chin spoiler.  
						 
						Mopar added their 22-inch wheels wrapped in 
						275/45R22 tyres up front and 305/40R22 tyres in the 
						rear. A Mopar hard tonneau cover with a unique 
						integrated spoiler redirects the air for additional down 
						force at high speeds and Mopar’s Bed Rug protects the 
						paint. The interior features high-bolster SRT seats 
						covered in Katzkin leather with red stitching and 
						accents to match the steering wheel, instrument panel 
						and Laramie Longhorn inspired leather shift knob, door 
						panels and center console trim.
						A set of Mopar Pedals and door sills are installed 
						giving the interior an additional splash of functional 
						aesthetics. Music is blasted through Kicker speakers, 
						including tweeters in the instrument panel, mids in the 
						doors and in the back, and woofers in the doors leaving 
						plenty of room for gear behind the seats. 
  
						
						
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