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Alfa Romeo has capably pulled its declining
position around even since the launch of the
Giulietta in the UK a year ago, and 9,480
cars registered for the year-to-date
compared to 6,106 for the same period last
year is a big jump of more than a half. |
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It was
a very mixed September for Fiat Group Automobiles in the
UK: the Fiat brand lost a quarter of its sales
year-on-year while Alfa Romeo's were up by a quarter. A
total of 332,476 new cars were registered in the UK
during September, one of the two busiest months of the
year; that left the overall market almost flat (-0.83
percent) on the same period last year -according to data
released by industry body SMMT.
The Fiat brand continues to lose ground in the UK and
7,025 registrations in September compared to 9,365
during the same month last year was a sharp decline of
24.99 percent. Consequently Fiat's market share for the
month just gone slid from 2.79 to 2.11 percent
year-on-year.
Alfa Romeo however went the opposite way and 1,964 units
registered in September compared to 1,571 during the
same month last year was up 25.02 percent year-on-year.
Coming against a flat overall market that lifted Alfa
Romeo's September UK market share from 0.47 to 0.59
percent.
The niche brands had quite a mixed month. Abarth's 267
registrations in September ended a poor recent run and
was up 25 units and 9.43 percent on the same period last
year to leave the Scorpion's market share unchanged on
0.07 percent. Jeep's 442 units was up 59 units and 15.40
percent year-on-year; that raised its September market
share from 0.11 to 0.13 percent year-on-year. Maserati
managed 41 sales last month, that was down 25 units and
37.88 percent year-on-year.
After the first two-thirds of the year a total of
1,553,094 new cars have been sold in the UK, down 5.05
percent on the same period last year. The Fiat brand
hasn't fared so well, nearly ten thousand units down on
the same nine month period last year its sales have
fallen by more than a fifth (-22.04 percent). That added
up to 34,192 cars for the year-to-date compared to
43,857 for the same period last year and means
year-to-date market share declines from 2.68 to 2.2
percent respectively.
While Fiat tumbles Alfa Romeo has capably pulled its
declining position around even since the launch of the
Giulietta in the UK a year ago, and 9,480 cars
registered for the year-to-date compared to 6,106 for
the same period last year is a big jump of more than a
half (+55.26 percent). Consequently Alfa Romeo's market
share for the first nine months of the year climbs from
0.37 percent (2010) to 0.61 percent (2011).
Amongst the FGA niche brands Abarth's return to the UK
has stalled in 2011, its 1,085 units for the
year-to-date is down 69 units and 5.98 percent on the
same period last year; the Scorpion thus holds onto a
year-to-date market share of 0.07 percent, unchanged
from last year. The Jeep brand, now part of FGA UK, is
on 1,669 registrations for the year so far, a rise of
3.41 percent on the same period last year which means
its market share for the period is up slightly from 0.10
to 0.11 percent year-on-year. Maserati isn't having a
good year in the UK and its 311 units so far this year
is down 72 units and 18.8 percent on the opening nine
months of last year.
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