17.11.2011 FIAT LEADS THE BRAZILIAN NEW CAR AND COMMERCIAL MARKETS DURING OCTOBER

FIAT UNO 2-DOOR VIVACE [BRAZIL 2011]

Driven by demand for the Uno (above), Fiat's 45,263 units sold in Brazil during October was down 8.6 year-on-year which however outperformed the overall market (-10.9 percent) and when compared to 47,425 units sold in September that was a month-on-month fall of 4.6 percent.

Fiat Automóveis continued to lead the Brazilian new car market during October and a strong month saw it leading out both the passenger car (45,263 units) and LCV (11,868 units) segments as well as outperforming the market year-on-year. With a total of 57,130 vehicles sold in October Fiat also comfortably outperformed its closest rival, Volkswagen, which finished last month on 53,694 units sold.

In total 203,351 new passenger cars were sold in Brazil last month, down 10.9 percent year-on-year and 10.1 percent month-on-month. Fiat couldn't avoid the effects of the falling market but driven by demand for the Uno its 45,263 units sold in October was down 8.6 year-on-year which outperformed the overall picture and when compared to 47,425 units sold in September that was a month-on-month fall of 4.6 percent.

VW often outperforms Fiat amongst Brazilian passenger car sales but its 44,997 registrations last month was down 14.5 percent year-on-year and left it 266 units behind Fiat. VW was also down 10.4 percent month-on-month.

Third placed GM (41,724 units) was down 14.6 percent year-on-year and 7.7 percent month-on-month in October which meant that Fiat outperformed its two key Brazilian market rivals in both year-on-year and month-on-month terms.

Amongst Light Commercial Vehicles, Fiat retained its usual dominant position although it took a knock last month, 11,867 units sold, dominated as ever by the segment-leading Strada pickup, was down 11.6 percent on the same month last year when it sold 13,426 LCVs. That result underperformed the overall Brazilian LCV market for October, which at 60,399 registrations, was up 1.7 percent. Fiat was however more than three thousand units clear of VW (8,697) and GM (8,096) last month. In month-on-month terms amongst the LCV contenders Fiat was down 9.1 percent (13,048 units sold in September 2011) which outperformed the overall market (-10.4 percent) but lagged VW (-6.1 percent) and GM (-4.6 percent) which both also followed the overall market down.

For the year-to-date 2,162,087 new passenger cars have been sold in Brazil, up 2.6 percent on the same ten month period last year. Fiat Automóveis is on 487,687 cars sold for year-to-date, down 0.6 percent on the same period last year. That just edges Fiat ahead of VW (485,028 units, +0.8 percent) and well clear of third placed GM (430,885 units, -4.0 percent).

In the LCV segment a total of 629,216 units have been sold this year, up 14.7 percent on the January to October period last year. Fiat is also up, but underperforms the market; its 131,145 units is 9.0 percent ahead of last year's tally. VW trails a distant second on 92,858 units but is up a fifth (+19.9 percent) while third placed GM is up 6.6 percent over the same period last year.

 

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© 2011 Interfuture Media/Italiaspeed