Fiat
and Alfa Romeo both lost ground in Germany last month
against a flat overall market while Lancia enjoyed a
healthy bounce, albeit from a nominal base. In total
258,253 new passenger cars were sold in Germany during
October, which left Europe's biggest new car market
almost unchanged on the same period last year (+0.6
percent).
In recent months Fiat has steadied the ship in Germany
after more than a year of huge losses that have wiped
out much its market share, and it turned its sales
position positive during the autumn. However the red ink
resumed again last month as the Turinese brand dropped
7.7 percent year-on-year after selling 5,436 cars. That
left Fiat with a 2.1 percent share of the German market
for the month just gone.
Alfa Romeo has lost the positive effect on its sales
totals of the
new Giulietta which has been on sale for more than a
year now and the sports brand has seen volume falls in
key European markets such as Italy and the UK last month
with the story much the same in Germany where 729 sales
was down a quarter on the same period last year (-24.3
percent). That gave Alfa Romeo a 0.3 percent share of
the German market for the month.
The third Fiat Group Automobiles (FGA) brand, Lancia, however ensured it wasn't a
totally bleak month for the Italian carmaker, albeit off sales
of just 154 units. That total however was up almost
three-quarters (+63.8 percent) on the same month last
year and made Lancia the best performing brand in
Germany for the month in year-on-year terms as well as
comfortably outperforming a drifting market. Elsewhere
the Chrysler Group sold 412 cars. Although the U.S.
carmaker's data isn't split up between its brands that
total would be made up almost entirely of Jeep products.
After the first ten months of the year a total of
2,659,989 new cars have been sold in Germany, up almost
a tenth on the same period last year (+9.8 percent).
Fiat has 70,262 sales for the year-to-date, up 2.6
percent on the same period last year to give it a 2.9
percent share of the action. Alfa Romeo is up by almost
a third to 9,200 units for the year-to-date (+32.2
percent) and has a 0.3 percent market share for the
period. Making it an all positive year-to-date for FGA,
Lancia is up 22.3 percent to 1,492 sales.
Finally Chrysler Group has notched up 4,366 sales in
Germany for the
year-to-date, down 15.8 percent year-on-year, although the withdrawal
of the Chrysler and Dodge brands to leave Jeep as the
sole representative renders the data less meaningful.
|
|
|
