02.11.2011 CHRYSLER GROUP U.S. SALES JUMP DURING NOVEMBER BUT FIAT REMAINS IN FREEFALL

JEEP COMPASS 2012

All Jeep's models ploughed ahead in November, led in year-on-year terms by the refreshed Compass compact SUV (above) which saw its sales rising by 887 percent to 4,262 units.

Chrysler Group has reported U.S. sales of 107,172 for November, a year-on-year increase of 45 percent, with the Chrysler (+92 percent), Jeep (+50 percent) and Dodge (+43 percent) brands leading the way although Fiat sales continued to nose dive.

By comparison Chrysler Group sales in November 2010 were just 74,152 units which made it an unusually slow month (although up on November 2009) and accounts for some of the 45 percent sales jump seen last month.

Chrysler Group’s big sales increase last month was driven by retail sales, that the carmaker said, were up 51 percent year-on-year. November was the sixth-consecutive month of sales gains of at least 20 percent. For the tenth month this year, Chrysler Group sales have also beaten the average industry sales increase.

“With sales up 45 percent, November was another huge month for the Chrysler Group and our highest year-over-year sales gain of 2011,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “In addition to having eight Chrysler Group models recognized as Consumers Digest automotive ‘Best Buys’ for the 2012 model year, we also have picked up countless other vehicle awards this year which clearly are reflected in our sales success.”

The Fiat brand was in fact the only negative story for the Chrysler Group for month just gone as the Italian brand's sales slumped even further. After peaking at just over three thousand units in July (3,038) and August (3,106), sales of the 500 slipped down to 2,733 units in September and 1,965 units in October. Last month, as Fiat faced the full glare of the disastrous product endorsement by actress and singer Jennifer Lopez and all the knock-on brand damage, sales slipped even further, to just 1,618 units. With 120 dealers on stream now, Fiat, which had originally, optimistically targeted, selling 5,000 of the superminis a month, cannot keep blaming the lack of a broader dealer network for the car's sales troubles, although a positive ray of hope is the arrival of the 500 Abarth version which may offer some short-term respite.

Much more positively for Chrysler Group, the facelifted Chrysler 300 and Dodge Charger full-size sedans have now finally found their feet after struggling to attract customers for most of the year, and 4,066 and 5,099 sales respectively last month, means they both played their part in the carmaker's November sales rise. The facelifted Chrysler 200/Sebring breached the eight thousand units barrier last month to continue its solid momentum and drive the Chrysler brand forward to a 92 percent year-on-year jump, the best result within the group, while all the Jeep division's models ploughed ahead, led in year-on-year terms by the Compass which saw sales its rise 887 percent to 4,262 units.

Chrysler Group finished the month with a 78-day supply of inventory (333,218 units). U.S. industry sales figures for November are projected at an estimated 13.8 million SAAR.

Chrysler Group U.S. Sales - November 2011

 
      Month Sales
Vol %
      Sales CYTD
Vol %
Model
Curr Yr
Pr Yr
Change
Curr Yr
Pr Yr
Change
500
1,618
0
New
17,444
0
New
FIAT BRAND
1,618
0
New
17,444
0
New
200
8,065
35
New
77,820
97
New
Sebring
0
1,354
-100%
2,380
37,119
-100%
300
4,066
1,291
215%
31,143
35,613
-13%
PT Cruiser
0
441
-100%
1,328
8,960
-85%
Aspen
0
0
0%
0
30
0%
Town & Country
6,446
6,543
-1%
84,701
102,495
-17%
CHRYSLER BRAND
18,577
9,664
92%
197,372
184,314
7%
Compass
4,262
432
887%
43,454
15,519
180%
Patriot
4,013
2,754
46%
50,247
34,153
47%
Wrangler
9,225
6,552
41%
111,045
86,083
29%
Liberty
5,201
3,398
53%
60,523
44,555
36%
Grand Cherokee
13,545
10,984
23%
110,398
71,882
54%
Commander
0
82
-100%
105
8,036
-99%
JEEP BRAND
36,246
24,202
50%
375,772
260,228
44%
Caliber
1,202
3,154
-62%
33,632
42,680
-21%
Avenger
5,643
2,800
102%
57,807
47,413
22%
Charger
5,099
1,963
160%
62,878
73,192
-14%
Challenger
2,996
2,497
20%
36,250
33,461
8%
Viper
5
18
-72%
161
368
-56%
Journey
3,711
2,697
38%
50,445
44,747
13%
Caravan
6,053
5,899
3%
98,983
89,057
11%
Nitro
1,661
2,190
-24%
22,445
20,156
11%
Durango
3,947
28
13996%
46,891
211
22123%
DODGE  BRAND
30,317
21,246
43%
409,492
351,285
17%
Dakota
449
834
-46%
11,748
12,018
-2%
Ram P/U
19,739
18,206
8%
218,750
176,411
24%
Cargo Van
226
0
New
517
0
New
Sprinter
0
0
0%
0
253
-100%
RAM BRAND
20,414
19,040
7%
231,015
188,682
22%
 
 
 
 
 
 
 
TOTAL CHRYSLER GROUP LLC
107,172
74,152
45%
1,231,095
984,509
25%
 
 
 
 
 
 
 
          TOTAL CAR
28,694
13,112
119%
319,515
269,943
18%
          TOTAL TRUCK
78,478
61,040
29%
911,580
714,566
28%

 

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