It was a
mixed November's sales picture in Germany for Fiat Group
Automobiles (FGA); the Fiat brand slightly undershot the
relatively flat overall market, Alfa Romeo however saw
its sales slump while Lancia's went up four fold.
In total 269,144 new cars were sold in Germany, Europe's
biggest market, last month, which was 2.6 percent up on
November 2010. The Fiat brand, which had recently hauled
itself up after a torrid year, sold 5,057 cars last
month, down 2.8 percent year-on-year. That left it with
just a 1.9 percent share of the market for the month.
Alfa Romeo's recent strong German run appears to be over
now, with just two models to offer and the newness
'effect' of the Giulietta having evaporated, it managed
to sell only 652 cars last month, down 22.7 percent on
the same month last year. That gave it a 0.2 percent
share of German sales for the month of November.
Lancia put on a real spurt, albeit from a baseline that
had virtually seen it ceasing to exist on this market
last November. However, 421 units last month was a very
promising development, and if fact amounted to two
thirds of the volumes that Alfa Romeo managed during the
same period. That put Lancia up 401.2 percent
year-on-year and made it the market's best performer for
the month in these terms; the second-best year-on-year
performer, Kia, was up 77.8 percent. That added up to
give Lancia a 0.2 percent share of the market in
November.
Finally Chrysler Group sold 443 cars in November.
Although its data isn't broken down by brand that total
would be almost exclusively made up of Jeep vehicles.
With one month of the year still remaining, a total of
2,929,133 new passenger cars have been sold in Germany,
up 9.1 percent on the same 11 month period last year.
The Fiat brand has 75,319 registrations for the
year-to-date, up 2.5 percent to take a 2.6 percent share
of all sales. Alfa Romeo has 9,852 sales for the
year-to-date, up 26.3 percent on the same period last
year. That gives it a 0.3 percent market share.
Lancia has 1,913 registrations for the year-to-date,
which puts its sales up by almost a half on the same
period last year (+46.7 percent). That makes Lancia the
best performing brand on this market for the
year-to-date, ahead of Volvo (+37.3 percent), Mitsubishi
(+26.7 percent), sister FGA brand Alfa Romeo and
Chevrolet (+24.3 percent). However emphasising just how
much work is ahead, Lancia has only a 0.1 percent share
of all sales on the German market for the year-to-date.
Finally Chrysler Group has 1,913 sales for the
year-to-date in Germany, down 16.1 percent year-on-year.
Almost all these sales would be attributable to Jeep
products.
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