Fiat and
Alfa Romeo both saw their sales sliding in the UK last
month, down 17 and 15 percent year-on-year respectively,
underperforming the overall market which was also in
negative territory for the month, down 4 percent. Jeep's
sales also slid but the newly relaunched Chrysler brand
saw its sales leap five fold, albeit on small volumes.
In total 134,027 new cars were sold in the UK last
month, down 4.18 percent on the same period last year,
according to data from SMMT. New car registrations were
just 0.9 percent lower than a year ago if taken over the
last three months, and volumes over the past six months
were also, but only down a modest 1.8 percent. However,
the market continues to trend some 20 percent below
pre-recession levels.
The Fiat brand continues its fade out of the UK market
and during November its share of the overall sales pie
declined to just 1.77 percent. That was off the back of
2,268 sales in November which was 16.85 percent down on
the same month last year when it shifted 2,848 cars.
This latest sales slide provides no respite: in November
2010 Fiat's UK sales in fact collapsed by more than a
half against November 2009's total of 6,014 units.
Alfa Romeo also lost ground as it tries to survive on a
two model diet and its 689 registrations in November was
119 units and 14.73 percent down on the corresponding
month last year. (Alfa Romeo's sales in November 2010
had climbed 26.25 percent on November 2009). That meant
Alfa Romeo's UK market share for November slipped from
0.58 percent (2010) to 0.51 percent (2011).
Abarth also plummeted, its sales halved from 109 units
in November 2010 to just 57 units last month, a
year-on-year drop of 47.71 percent. The Scorpion's UK
market share for the month just gone was down to 0.04
percent.
Elsewhere Jeep struggled last month, its 142 units was
down 18.39 percent on the same month last year and gave
the offroad brand a 0.11 percent share of total UK
sales. Chrysler performed much better however, its 234
sales for November was up 568.51 percent on the same
month last year when it sold 35 cars. Finally, Maserati
sold 23 cars last month, up 15 percent year-on-year.
For the year-to-date a total of 1,822,065 cars have been
sold in the UK, down 4.46 percent on the same period
last year.
The Fiat brand has been a big loser in the UK for the
year-to-date and has lost more than ten thousand units
on the same 11 month period last year. With 29,409
registrations so far this year compared to 50,253 during
the same period last year, that's a fall of more than
one-fifth (-21.58 percent). As a consequence the Fiat
brand has a 2.16 percent market share for the
year-to-date.
Alfa Romeo has had a very strong year so far, breaking
through the five figure sales barrier in October. Last
month saw the sports brand's UK sales slow down but it
is still on 10,955 sales for the year-to-date and up an
impressive 41.23 percent on the same period last year
when it had sold 7,757 cars by this point.
The niche brands have had a mixed year so far and Abarth
is down 9.34 percent after selling 125 cars less than
last year for the year-to-date. With 1,213 sales so far
this year the Scorpion brand has picked up a 0.07
percent share of total market sales.
The two Chrysler Group brands, Chrysler and Jeep, that
now come under the Fiat Group Automobiles (FGA) umbrella
in the UK have yet to make any impact. The Chrysler
brand's 1,073 sales for the year-to-date compared to
1,301 during the same period last year add up to a 17.52
percent slide and give it a 0.06 percent cut of the
total market's sales in 2011. Jeep meanwhile has 1,933
registrations for the year-to-date, up 2.17 percent and
41 units on the same period last year. It has a 0.11
percent share of the UK market for the year-to-date.
Finally Maserati has sold 370 cars in the UK during the
first 11 months of the year and that adds up to a fall
of 60 units and 13.95 percent on the same period last
year.
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