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Lamborghini is
representing the Italian automotive industry at the
exhibition Il Falso Non Ha Senso (“Fakes Don't Make
Sense”): Made in Italy, genuineness and fakes. This
is the first Italian exhibition to address the fake
market and it is being held in Rome, opening yesterday
(January 13) and running until February 6.
Organised by the Ministry of Economic Development, the
exhibition’s goal is to convey an important message
regarding the fight against fakes and at the same time
give full value to the genuineness of products.
Housed in the prestigious setting of Palazzo Ruspoli in
the historic and cultural heart of the capital city, the
exhibit route winds through the displays of Italian
companies with the most representative ‘Made in Italy’
brands that are particularly damaged by fakes.
This innovative project, open to the general public, was
conceived as a tool for involving and supporting the
Italian manufacturing industry. Every commodity stands
out within the exhibition through utilisation of one of
the five senses to offer visitors a multi-sensory and
perceptive experience.
The first hall is devoted to Lamborghini, the only car
brand selected to represent ‘Made in Italy’. Here the
prevailing sense is hearing, and visitors can learn
about the Lamborghini world through the roar of the
engines. Whether they are 10- or 12-cylinder, like the
new V12 that will make its debut at the Geneva Motor
Show this year, engines have always been the distinctive
feature of the House of the Raging Bull. Several
products from the Automobili Lamborghini Collection that
best represent the brand’s range of small leather goods
and men's and women's clothing, will also be on display
in the hall.
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