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The new Lamborghini
Aventador LP 700-4 has made its Chinese debut on
Lamborghini’s stand at the Auto Shanghai 2011. The new
V12 flagship of the Lamborghini sports car brand aims to
raise the category bar with not only excellent
performance but with lightweight engineering
technologies and advanced design.
Lamborghini is also unveiling the Gallardo LP 550-2
Tricolore at a special off-site event held in the
Shanghai Expo: a fitting location for the exclusive
special edition of the highly successful Lamborghini
Gallardo model designed to pay homage to Italy.
China is an extremely important market for Lamborghini,
achieving over 150% sales growth in 2010 compared to
2009. During this year Lamborghini will expand its
dealership network to twenty dealers from fourteen
today. Lamborghini has now state of the art sales and
service at facilities Lamborghini in Shanghai (with two
showrooms), Guangzhou, Beijing, Chengdu, Shenzhen,
Hangzhou, Dalian, Qingdao, Wuhan, Xiamen, Chongqing,
Kunming, Tianjin, making a total of fourteen locations
in mainland China.
Stephan Winkelmann, President and CEO of Automobili
Lamborghini, said: “Our presence at Auto Shanghai 2011
reflects the importance of the Chinese market, which is
now our second most significant after the USA. The
appeal of the Lamborghini brand in China is illustrated
by the launch here of the Gallardo LP 550-2 Tricolore:
definitively Italian, and with all the performance and
handling a Lamborghini Gallardo promises. Demand for our
cars continues to grow: our worldwide order book for the
Lamborghini LP 700-4 Aventador is already eighteen
months ahead of production.”
Lamborghini has also chosen the occasion of the Shanghai
motor show to unveil its new exhibition stand. A black
monolithic structure with huge external walls, that
display Lamborghini’s brand films during shows,
complement the white interior, which creates a backdrop
for Collezione Automobili Lamborghini – Lamborghini’s
official merchandise range. The cars, as always, are the
protagonists of the display and this new stage is
designed to display the cars to their maximum,
reflecting the extreme, uncompromising and Italian style
of Lamborghini with no detraction from the cars
themselves.
“The Lamborghini brand has very strong appeal in China,
so it is fitting we should launch our new show stand
here,” said Stephan Winkelmann. “Lamborghini also runs
regular events in China, including at least one track
day every month, Winter and Track Academies, which
allows our clients to explore the Lamborghini brand and
lifestyle alongside the cars.”
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