Lamborghini
has opened two new dealerships in China, strengthening
further its Asian network – and as it ambitiously pushes
sales in this growth market, no less than six more
outlets are planned to open during the course of next
year. The first, in Chongqing, becomes the Italian
sports car brand’s second dealership in Western China,
while the second has opened in Dalian, and,
significantly, Lamborghini Dalian becomes its first
dealership in Northeast China.
The two new
dealerships will take Lamborghini up to 14 Chinese
mainland outlets; the remaining ones are in Guangzhou,
Beijing, Shanghai (two locations), Chengdu, Hangzhou,
Shenzhen, Xiamen and Tianjin, Kunming, Qingdao and
Wuhan. Lamborghini also has dealerships located in Macau
and Hong Kong and expects a total of 20 dealerships to
be operational by the end of 2012.
Since
opening its first Chinese dealership, in Beijing in
2004, consistent sales growth has been the result of a
strong commitment by Lamborghini to developing a share
of China’s lucrative growing luxury sports car market.
In 2010, 206 Lamborghinis were delivered to customers,
representing a 150% growth over 2009. Lamborghini has
continued this momentum, and to the end November 2011,
it has delivered over 300 units.
“We stated
our plans five years ago to balance our worldwide sales
across three regions: the USA, EMEA and Asia, and our
on-going expansion within China plays an important part
in that strategy,” said President and CEO of Automobili
Lamborghini, Stephan Winkelmann. “The Chongqing showroom
develops an important presence for us in Western China,
and Lamborghini Dalian enjoys an unrivalled location
among the city’s leading businesses and international
luxury brands. We look forward to continuing our
expansion plans in the important Chinese market.”
Meanwhile, further boosting Lamborghini's
widening presence across Asia, in South Korea, in the
capital city Seoul – where the brand has been present
since 2007 – Lamborghini’s partner Charmzone has opened
a new showroom in the city center.
