The new
Lamborghini Aventador LP 700-4 made its formal debut in
Japan at a spectacular VIP event held at Japan’s
National Stadium, well known as the venue for the 1964
Tokyo Summer Olympics. Stephan Winkelmann, President and
CEO of Automobili Lamborghini, and Maurizio Reggiani,
Director of Research and Development, attended the debut
in Japan.
More than 100 journalists and 500 VIP customers and
guests watched a spectacular Aventador slalom race
through fire on the stadium athletics track. In the
build-up to the car’s unveiling, an Aventador film was
projected on a stadium maxi screen and concluded with
the lighting of the Olympic flame. 120 Lamborghini flags
on the tribunes celebrated the Aventador debut in Japan.
This event completes Lamborghini’s worldwide launch
operations for the Aventador, which began with its
global debut at the 2011 Geneva Motor show. The show was
followed by a dynamic international launch in Rome and
local presentations in various markets, with events in
cities such as Shanghai, Sepang, Hong Kong, Singapore,
Bangkok, Monterey, Miami, and Sao Paolo.
Mr Winkelmann commented: “We are delighted to officially
launch the Aventador in Japan. Combining brutal power,
outstanding lightweight engineering and phenomenal
handling combined with peerless design, the Aventador LP
700-4 delivers an unparalleled driving experience for
our Japanese customers. We maintain a very loyal and
growing client base in Japan, where we already have more
than 80 orders for the Aventador. In addition, sales of
our Gallardo model in Japan this year are up a record
60% over last year. Japan continues to be a very
important market for Lamborghini.”
The Japanese market and the entire Asian Pacific rim in
general is a strategic business area for the Sant’Agata
Bolognese-based company, accounting for more than a
third of worldwide sales.
In Japan, Lamborghini has five showrooms in Tokyo (in
Azabu and Edogawa), Nagoya, Osaka and Fukuoka. The
company also boasts a total of 34 dealers in the Asian
Pacific rim, with prospects for additional growth in
2012.
The importance attached by Lamborghini to the Asian
region is illustrated by the announced creation of a
second Lamborghini Blancpain Super Trofeo series in
2012, which will take place in China, Taiwan, Malaysia
and Japan at the same time as the European competition.
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