Maserati has confirmed
that its new importer to lead its arrival in India will
be the successful
Indian luxury retailer, the Shreyans Group. It will open
its first Indian showroom in Mumbai this year and plans
are well advanced to open a second dealership in New
Delhi in early 2012, with plans to cater to seven major
Indian cities by 2015.The Maserati India
office will combine the experience in service, customers
service and network management of Maserati professionals
with the Indian market expertise of the Shreyans Group,
which has established it as a key player in India’s
luxury market in many sectors from cars, yachts and
jewellery to superbikes
and fashion.
With the Indian
economy recovering, the Indian car market posted 1.87
million sales in 2010 for an annual growth of 25
percent. Yet even that growth rate pales in comparison
to the premium car sector, which grew by 70 percent last
year. Sister Fiat Group niche luxury/performance brand,
Ferrari, is also set to enter the Indian market this
year with the Shreyans Group, while external rivals such
as Lamborghini and Bentley have already been represented
on this market for sometime.
The demand for the
introduction of Maserati’s models - the Quattroporte
flag-ship sedan, the GranTurismo coupe and the
GranCabrio convertible - into India has been driven by a
new generation of wealthy Indians, says Maserati which predicts that
its sedan range (currently comprising of the
Quattroporte) will absorb 80 percent of its buyers in
India, with the remaining 20 percent choosing the
GranTurismo coupe and the GranCabrio convertible. Expectations,
according to Maserati, are that
customers in Mumbai and New Delhi will be India’s most
enthusiastic, with New Delhi predicted to take 40
percent of Maserati’s entire Indian distribution and
Mumbai 35 percent. India will be the sixty third
market for Maserati in the world.
