The thriller tells the tale of a 'magic' pill that is able to enhance the powers of the mind and stars Robert De Niro and Bradley Cooper. The film also features Abbie Cornish. Co-starring is a Maserati GranTurismo in Grigio Granito with Avorio interiors.

When casting the role, Universal Studios and Relativity Media were on the lookout for a car that boasted style, class and breathtaking performance, with a deal eventually done with Maserati as the GranTurismo ticked all the boxes as it has all these characteristics, with its choice of 4.2 litre (405 hp) and 4.7 litre (440 hp) engines, and Pininfarina-penned lines that are elegant and harmonious.

To U.S. Vanity Fair journalist Brett Berk, movie star Bradley Cooper said: “Oh. Yeah. There’s just one shot in the film where I didn’t drive it. The rest, I was driving. The thing about the Maserati is, it’s a beautiful car [...]. But it’s also the perfect mix of luxury and sport. [...]”

This is not the first time that a Maserati has made a screen appearance: in fifty years of cinema, actors of the calibre of Alberto Sordi, Vittorio Gassman, Donald Sutherland, David Niven, Peter Sellers and Alain Delon have all climbed behind the wheel of a Maserati. In the past decade, Jerry Weintraub, producer of ‘Ocean’s Thirteen’, opted for the Quattroporte as the star of the ‘Ocean’s Twelve’ follow up. Maserati's flagship model also played a central role in the second season of TV series 'Entourage' and the 2008 movie 'Max Payne' directed by John Moore and starring Mark Wahlberg. In 2003, in ‘Charlie’s Angels II’, a Maserati Spyder Cambiocorsa driven by Robert Patrick was the car of choice for accompanying Demi Moore, Cameron Diaz, Drew Barrymore and Lucy Liu. Last, but not least, nobody can forget Eva Longoria driving her Spyder down Wisteria Lane in season one of ‘Desperate Housewives’.