After the official Asia
Pacific première at Shanghai Auto Show last April, the
GranTurismo MC Stradale has made its debut on the F1
track in Shanghai to celebrate first deliveries of the
new Maserati coupe to dealers across the region.
The new Maserati
GranTurismo MC Stradale is the fastest, lightest and
most powerful car in the Maserati model line-up.
Inspired by the Trofeo GranTurismo MC and the
race-winning GT4 motorsport models, the Maserati
GranTurismo MC Stradale has more power, less weight,
razor-sharp handling and a 301km/h top speed.
Responding to Maserati
customer demands for a GranTurismo which can balance
on-road driving needs with race-driving desires, it
incorporates the handling and aerodynamic lessons from
Maserati’s three current racing programs.
With 331kW (450
horsepower), it generates more power (7kW, 10hp) from
the 4.7-litre V8 engine than the GranTurismo S, while
its 510Nm of torque is a further 20Nm improvement. This
helps to lower the 0-100km/h sprint time, which the
Maserati GranTurismo MC Stradale covers in just 4.6
seconds, and stretches the top speed to 301km/h.
The Maserati
GranTurismo MC Stradale is also the first Maserati in
history to have a dedicated Race mode alongside the
upgraded Auto and Sport modes in its simplified
dashboard layout.
With the removal of
the rear seats, the Maserati GranTurismo MC Stradale
becomes the first two-seat Maserati since the MC12. The
GranTurismo MC Stradale has also benefited from new
Brembo carbon-ceramic brakes, custom-developed Pirelli
tyres, a unique suspension layout and rigid,
light-weight, carbon-fibre race seats.
With a unique body
design that is based around the requirements of the
track, the Maserati GranTurismo MC Stradale has borrowed
heavily from its racing car stablemates, the Maserati
GranTurismo MC, both in the Trofeo and GT4
configurations. It has a new front splitter, bumper,
bonnet, front guard panels, sills, exhausts and even a
new rear bumper. To emphasise the harder-edged nature of
the GranTurismo MC Stradale, Maserati offers the car
with an optional roll cage and a four-point racing
harness. Yet it was also designed to be easy to drive,
so it retains all the inherent ride, handling and
stability benefits of the GranTurismo S’s long
wheelbase. It has the speed to be a road-legal racing
car, yet it has the progressive handling to be
considered an extremely usable super-sports car.
Maserati Asia
Pacific growth
Asia Pacific has
become the fastest-growing region in Maserati’s global
network thanks to strong demand for the classic
Quattroporte sedan and the GranTurismo coupe. Now
accounting for 23 percent of Maserati’s total sales, the
Asia-Pacific region has developed a strong taste for the
Italian sports and luxury manufacturer’s unique brand of
high performance and custom-made exclusivity.
Maserati has doubled
its sales of all models throughout the Asia Pacific
region in the last five years and has predicted it will
mark a return to pre-2008 financial crisis numbers by
selling 1400 cars in the region 2011. With all key
markets in the region showing positive growth, China in
2010 outsold Japan for the first time to become
Maserati’s Asia Pacific market leader and has cemented
that position over the first five months of 2011.
China’s surging sales – it has shown 100 percent growth
in the first five months of 2011 over 2010 – have
propelled it into the second-largest Maserati market in
the world, behind only the United States.
The 13-country
region’s appetite for Maserati is even stronger in the
four-door market, with Asia Pacific demanding fully 50
percent of Maserati’s Quattroporte production, spread
between both the 4.2- and 4.7-litre models. The
GranTurismo is also strong throughout the region,
boasting market leadership with a 20 percent share in
most of the Asia Pacific region’s markets.
Sales for the first
five months of 2011 now have Italy as Maserati’s
third-largest market, followed by Germany, the United
Kingdom, Japan, Switzerland, Australia, the UAE and
France, putting three Asia Pacific markets in the
brand’s top 10 nations. With China and Japan leading the
way, the next largest market is Australia, where
Maserati was the number one exotic brand for the third
year in a row in 2010, and specifically, in 2008,
Maserati was the first exotic brand to sell in excess of
200 units. The fourth market in Asia is Hong Kong. Other
countries in Maserati’s Asia Pacific region have
traditionally included Korea, Taiwan, the Phillipines,
Thailand, Malaysia, Indonesia, Singapore and New
Zealand, while India become Maserati’s 63rd national
market when it opened this year.
This has left Maserati
with 51 sales outlets, including 18 in Japan, 13 in
China and eight in Australia, while the new Indian
operation, in partnership with the successful Indian
luxury retailer, the Shreyans Group, plans to cater to
seven major cities by 2015. Maserati believes the
recovery of the Indian economy means 2011 is the right
time to move into the Indian car market, which posted
1.87 million sales last year and boasts 25 percent
annual growth. Yet even that growth rate pales in
comparison to the premium car sector, which grew by 70
percent last year.
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