Fiat turned up at
Automotoretro last weekend with a stand line-up that
drew a thread through its 111 year history at the
prestigious classic car show which was, appropriately,
once again taking place at the Lingotto Fiere in its
hometown, Turin.
Along with the sprawling
Mirafiori factory just a few kilometres away, Lingotto
is a name that is synonymous with the Italian carmaker
and its rise to global power from the city Turin, and
from Friday to Sunday, in the shadow of the legendary
factory, Fiat honored its past. With it's famous rooftop
test track that rounded out five ascending floors of
heaving industrial activity, the reputation of Fiat was
carved out here. Today Lingotto has been refurbished and
now comprises of a mall, cinema, hotel, supermarket,
theatre and art gallery, while the legendary rooftop
test track is strewn with hefty concrete blocks to
dissuade any enthusiastic attempts to recreate the past.
However history lingers heavily in the air and the
ghosts still stalk the silent spiralling roof-to-ground
level track, while the word 'FIAT' cast high into the
exterior façades gazes imperiously outwards with barely
a disdainful glance at the hive of classic cars
assembled below.
To sum up 111 years of raw achievement in a quartet of
cars is always going to be a curator's worst nightmare
but Fiat plundered it's rich history to make sure
visitors stopped to take note, choosing its latest
world-leading innovation, the TwinAir technology and
three cars that set the standard for 'sports' motoring
between the wars: the Fiat 501 SS (1920), Fiat 514 Mille
Miglia (1930) and Fiat 508 Balilla Sport 'Siata' (1933).
The present day era was represented by a Fiat 500C
fitted with the ground-breaking new 900cc TwinAir
engine. The new-generation 500 model perfectly links the
distant past with the present, the Car of the Year
award winner carefully reinterpreting arguably the most
significant model to emerge from Fiat's long history,
the car that launched the modern day empire and put the
Italian nation onto wheels. Then, the 500 broke the
mould for affordable motoring, and today Fiat is still
pushing the boundaries of downsizing innovation: The
Fiat 500 TwinAir 85 CV has a useful top speed of 173
km/h and can hit 100 km/h from standstill in 11 seconds
while its tiny new engine helps it reduce emissions by
30 percent over the 100 CV 1.4 FIRE petrol engine and
has record record-breaking emissions of just 92 g/km.
Alongside the pale
blue roll-roof 500C TwinAir the historic gems were all
ground breaking cars that were assembled between the two
wars. The elegant and attention-grabbing Fiat 501 SS
(1920) is the 'sports' version of the model that
signalled the recovery of the Italian automobile
industry following the end of World War I, while the
Fiat 514 Mille Miglia (1930) kicked the bar away as the
first 'compact sports' model. The final model on show
was the nimble and pretty Fiat 508 Balilla, a car which
was built between 1932 and 1937 with 112,000 examples
eventually being churned out. The version at the
Lingotto Fiere was the 'Sport' version from 1933 badged
as the Siata' (Società Italiana Applicazioni Tecniche
Auto-Aviatorie).
ItaliaspeedTV:
Automotoretro 2011 @ Lingotto - Fiat stand