India's Maruti Suzuki is
edging towards buying turbodiesel engines from Fiat in
addition to the 1.3 Multijet powerplants it already
builds under licence locally as it looks to outsource to
meet diesel engine requirements which have significantly
outgrown capacity. Notably, choosing to buy diesel engines from
Fiat would be a slap in the face to its key shareholder
VW which also majors on leading technology diesel engines,
thus widening the rift between the two carmakers further.
The deal is expected to
be finalised in the next "two-three months" and unlike
the current arrangement where Suzuki builds Fiat
Powertrain's 1.3 Multijet 16v engine under licence,
these extra units will be manufactured by Fiat India
Automobiles at its vastly underutilised factory at
Ranjangaon.
"There has been an unprecedented rise in demand for
diesel vehicles, mainly because of the pricing of the
fuel. Since Fiat has spare capacity, we are evaluating
buying engines from them," the Wall Street
Journal reported Maruti Chairman R.C. Bhargava as
telling reporters. "As much as 85 percent of sales of some models are in diesel
now," he said.
According to the
report Maruti is currently testing Fiat Powertrain's
engines and, "if it goes through, then we should be able to
finalise everything in two-three months," Bhargava told
the WSJ. "Some parts are different on Fiat's
Multijet engine that will need to be taken care of
before we strap it on its cars," a senior Maruti
executive was quoted as saying by the Economic Times.
"We need to do a lot of work before going for these
engines," Bhargava added. "Besides technical changes to
meet our needs, we need to homologate our cars again to
be launched with any Fiat engine in India."
The deal would be
significant for Fiat India Automobiles (FIAL), a 50-50
joint venture between Fiat and India's Tata Motors, and
one ray of good news as its sales decelerate rapidly.
FIAL's factory at Ranjangaon in the Maharashtra state
has the capacity to produce 250,000 engines per year but
at the moment the machinery is barely moving as the
joint venture flounders and in recent months the blame
calling has become very public.
While Fiat struggles
to make a dint in its capacity, quite the opposite is
the case for Maruti and its 280,000 diesel engine
capacity in India is at full stretch. It currently
exports 45,000 units a year to Suzuki's factory Hungary
and that is likely to be cut off to help domestic needs,
which currently stand at around 120,000 units more than
it can produce. "We will cut diesel engine exports to
Hungary in the next six months and divert the entire
supply to the domestic market," Maruti Suzuki managing
executive officer for marketing and sales, Mayank Pareek,
was quoted by the Economic Times as saying.
Last month FIAL sold
just 1,102 cars in India, that was down by more than a
half on the same month last year when it shifted 2,301
cars. Its key locally assembled models, the Grande Punto
and Linea, have both seen their sales slumping despite
very favourable reception from the media. For the
year-to-date FIAL has sold only 6,805 cars, also down on
the same seven month period last year when it shifted
8,401 cars. By comparison Maruti Suzuki has sold well
over 1 million cars in India over the last year
including the diesel-powered Ritz, Swift, Swift Dzire
and SX4.
While Fiat has pushed
Maruti to take engines built by FIAL for sometime, the
Japanese carmaker has thus far resisted any interest,
preferring instead to obtain licencing rights and carry
out assembly itself. The FIAL built units are likely to
come at a very competitive prices as the joint-venture
attempts to reduce its losses. With diesel-power now
proving increasingly competitive in India thanks to
government fuel subsidies, buying complete engines from
Fiat would allow Maruti to satisfy growing demand
without making investments into a landscape that could
easily change.