Following its
international launch just over a month ago, the New
Daily, Iveco’s key light commercial vehicle, has reached
European orders totalling 11,000 units. Germany, France
and Italy have shown particularly good demand,
noticeably in the chassis cab segment. This achievement
confirms Daily as one of Europe’s favourite choices
amongst transport professionals.
In
addition to the critical acclaim it has received from
the public and the press alike the New Daily has been
awarded another sign of approval. Iveco has been
selected by the European jury of Warner Bros as the
company achieving “Best Brand Association”, asserting
itself amongst other licensees at European level with
the use of the Superman logo, the DC Comics superhero
icon, in the New Daily's communications.
The
New Daily, renewed in both style, with a new front clip
and content, with engines, responds to demands for
guaranteed excellent performance as well as a reduction
in fuel consumption and CO2 emissions. A reliable
workhorse for meeting the everyday logistical needs of
operators in the light goods and passenger transport
sector.
