Magneti Marelli
is at the 14th edition of Auto Shanghai 2011 this week
confirming its strategic focus on the Chinese market
which, last year alone, led to an increase of more than
40 percent in turnover (232 million euros in 2010 compared to 162
million in 2009), thus exceeding the performances of an
automotive market already marked by strong growth (about
32 percent). It is growth built along the line of products and
technologies in the Lighting, Powertrain and Electronic
Systems areas which, together with exhaust systems,
suspensions/shock absorbers and motorsport, are all
represented in Magneti Marelli’s stand.
On the wake of
previous participations, but especially in this year’s
edition, Magneti Marelli’s presence configures itself in
the framework of technologies pertaining to motor
vehicle CO2 emission reduction objectives, which are
taking on a clear-cut regulatory shape in China too,
with the definition of limits for carmakers (120 g/km
CO2 in the cycle by 2020).
In this sense, at
Auto Shanghai 2011 Magneti Marelli is highlighting
its contribution in the area of technological factors
that will have a crucial impact in CO2 reduction for
automobiles: powertrain technologies aimed at improving
the efficiency of the engine and transmission,
“emerging” technologies such as the ones relating to
infotainment and cooperative vehicle, and another
category of systems defined as “Eco-innovations”, which
are measured outside the regular type-approval cycle and
include the vehicle lighting systems.
In the powertrain
area, Magneti Marelli focuses especially on GDI
(Gasoline Direct Injection) technology, in other words
direct injection systems that, thanks to high operating
pressures and sophisticated strategies of multi-point
injection combined with turbocharger, allow engine
downsizing, improved performances, and significant
reductions in fuel consumption and emissions. As the use of
automobile fuel supply technologies such as diesel or
CNG (methane) is not commonplace in China, GDI direct
injection represents, together with hybrid-electric
engines, the most effective powertrain technological
solution in order to fall in step with the trend of
emission reduction required by regulations, with very
interesting growth opportunities on the market. In this
scenario, at the Auto Shanghai tradeshow Magneti
Marelli, already one of the world’s leaders in the
production of GDI injectors, showcases its role of
system supplier and integrator for GDI systems, as its
offer includes all system components – injectors, pump,
electronic control unit, software – as well as the
integration know-how.
As for the
hybrid-electric engine area, on the other hand, Magneti
Marelli maximizes the experience acquired in Formula 1
with KERS (the Kinetic Energy Recovery System– fitted on
the racing cars of some top team, also last week-end in
the Shanghai F1 Grand Prix), and in systems and
components aimed at mass-produced hybrid and electric
engines (motor generators, electronic controls systems,
inverters, battery control, etc.).
Specifically, three
prototypes of hybrid-electric engines (electric motor
generators plus built-in inverters) are on display
at the Auto Shanghai 2011. These engines can deliver
power of 60, 120 and 180 kilowatt, respectively, yet
feature compact size (approximately 320x240x220 mm) and
reduced weight (between 33 and 57 kg), allowing for easy
installation on the vehicle and shorter time-to-market.
One example of an electric motor generator and built-in
inverter is also on display at the Pininfarina stand
(Pavilion W2 – Stand W206), installed on the “Demo
Vehicle” that Pininfarina developed at the Nido
laboratory.
On the powertrain
front, the “transmission” area is also relevant from a
standpoint of CO2: in its stand, in addition to the
traditional and successful AMT (Automated Manual
Transmission) Freechoice® robotized gearshift, which
combines comfort of use and reduced consumptions and
emission, Magneti Marelli also display solutions for
electronic management of the Dual Clutch gearshift, a
dry dual clutch system that allows drivers to select
gears with no interruption in the flow of torque/power
from engine to wheels, for smoother and cost-effective
driving.
Moving on to
infotainment and telematics, Magneti Marelli has
specifically set up an area of its stand for
technologies that allow automobiles to be connected to
the wide world of communication networks, Internet and
services, in particular to regulate and monitor their
use and flows, optimize operating costs and emissions,
and allow in-vehicle entertainment and information with
added value.In the foreground,
specifically, telematic boxes and infotainment systems
based on an “open platform”, an approach in which
Magneti Marelli has always been on the cutting edge,
having pursued developments, in parallel, in Microsoft
and Linux/Genivi environments, now with the addition of
the Google/Android architecture.
The open platform
represents the technological base for advanced
in-vehicle information, entertainment and connectivity
functions, and it allows for multimedia, telematic and
advanced navigation devices to be fitted on automobiles.
The open platform makes it possible to build a common
platform between suppliers and carmakers, with clear
advantages from the standpoint of sharing and cutting
down on development costs, shorter time-to-market, and
openness and compatibility with constantly evolving
consumer devices. It also offers the highest possibility
to customize devices, functions and user interfaces
(HMI).The area of “Eco-innovations”
rightfully includes vehicle lighting systems: Xenon and
LED headlamps and rear lights are on display in a
dedicated area of the stand. When used together (i.e.:
Xenon technology for the low beam/high beam functions
and LEDs for all the other front and rear lighting
functions), these technologies can potentially guarantee
– according to research carried out by Automotive
Lighting – savings of up to 80 Watts and 2 grams of CO2
emissions per kilometre.
Moreover, at Auto Shanghai 2011
Magneti Marelli’s Automotive Lighting division is also
displaying the latest technological frontier as far as
lighting its concerned: the first full-LED headlamp with
adaptive functions. This headlamp features all-LED
lighting functions, together with a sophisticated
electronic management system that adapts the light beam
to vehicle speed, itinerary type and different weather
conditions, offering drivers the best possible lighting
at night or in adverse weather, considerably improving
safety levels. Inside a darkroom set up at the
Magneti Marelli stand, visitors have a chance to
appreciate the features of this headlamp thanks to a
demo device that simulates driving and recreates
different itineraries and visibility conditions/
In addition to a taste of the
Motorsport division’s know-how (among various products
and systems, Magneti Marelli supplies injectors to
practically all Formula 1 teams), the Magneti Marelli
stand at Auto Shanghai 2011 also displays technologies
in the areas of exhaust systems, shock absorbers and
suspensions. As far as the latter is concerned, the
Dynamic Systems business area presents the latest
version of the electronic control system for suspensions
called Synaptic Damping Control, which combines
sophisticated technology and competitive costs. Through
control of shock absorbers by an electronic control
unit, this system reduces vehicle body oscillations
under all driving conditions, thus guaranteeing the
highest levels of safety comfort and driveability. By
means of special sensors, the system can identify the
driving scenario and roadway conditions, and
consequently choose the most appropriate control laws.