Magneti Marelli 
						is at the 14th edition of Auto Shanghai 2011 this week 
						confirming its strategic focus on the Chinese market 
						which, last year alone, led to an increase of more than 
						40 percent in turnover (232 million euros in 2010 compared to 162 
						million in 2009), thus exceeding the performances of an 
						automotive market already marked by strong growth (about 
						32 percent). It is growth built along the line of products and 
						technologies in the Lighting, Powertrain and Electronic 
						Systems areas which, together with exhaust systems, 
						suspensions/shock absorbers and motorsport, are all 
						represented in Magneti Marelli’s stand.
						On the wake of 
						previous participations, but especially in this year’s 
						edition, Magneti Marelli’s presence configures itself in 
						the framework of technologies pertaining to motor 
						vehicle CO2 emission reduction objectives, which are 
						taking on a clear-cut regulatory shape in China too, 
						with the definition of limits for carmakers (120 g/km 
						CO2 in the cycle by 2020).
						In this sense, at 
						Auto Shanghai 2011 Magneti Marelli is highlighting 
						its contribution in the area of technological factors 
						that will have a crucial impact in CO2 reduction for 
						automobiles: powertrain technologies aimed at improving 
						the efficiency of the engine and transmission, 
						“emerging” technologies such as the ones relating to 
						infotainment and cooperative vehicle, and another 
						category of systems defined as “Eco-innovations”, which 
						are measured outside the regular type-approval cycle and 
						include the vehicle lighting systems.
						In the powertrain 
						area, Magneti Marelli focuses especially on GDI 
						(Gasoline Direct Injection) technology, in other words 
						direct injection systems that, thanks to high operating 
						pressures and sophisticated strategies of multi-point 
						injection combined with turbocharger, allow engine 
						downsizing, improved performances, and significant 
						reductions in fuel consumption and emissions. As the use of 
						automobile fuel supply technologies such as diesel or 
						CNG (methane) is not commonplace in China, GDI direct 
						injection represents, together with hybrid-electric 
						engines, the most effective powertrain technological 
						solution in order to fall in step with the trend of 
						emission reduction required by regulations, with very 
						interesting growth opportunities on the market. In this 
						scenario, at the Auto Shanghai tradeshow Magneti 
						Marelli, already one of the world’s leaders in the 
						production of GDI injectors, showcases its role of 
						system supplier and integrator for GDI systems, as its 
						offer includes all system components – injectors, pump, 
						electronic control unit, software – as well as the 
						integration know-how.					
						As for the 
						hybrid-electric engine area, on the other hand, Magneti 
						Marelli maximizes the experience acquired in Formula 1 
						with KERS (the Kinetic Energy Recovery System– fitted on 
						the racing cars of some top team,  also last week-end in 
						the Shanghai F1 Grand Prix), and in systems and 
						components aimed at mass-produced hybrid and electric 
						engines (motor generators, electronic controls systems, 
						inverters, battery control, etc.).					
						Specifically, three 
						prototypes of hybrid-electric engines (electric motor 
						generators plus built-in inverters) are on display 
						at the Auto Shanghai 2011. These engines can deliver 
						power of 60, 120 and 180 kilowatt, respectively, yet 
						feature compact size (approximately 320x240x220 mm) and 
						reduced weight (between 33 and 57 kg), allowing for easy 
						installation on the vehicle and shorter time-to-market. 
						One example of an electric motor generator and built-in 
						inverter is also on display at the Pininfarina stand 
						(Pavilion W2 – Stand W206), installed on the “Demo 
						Vehicle” that Pininfarina developed at the Nido 
						laboratory.					
						On the powertrain 
						front, the “transmission” area is also relevant from a 
						standpoint of CO2: in its stand, in addition to the 
						traditional and successful AMT (Automated Manual 
						Transmission) Freechoice®  robotized gearshift, which 
						combines comfort of use and reduced consumptions and 
						emission, Magneti Marelli also display solutions for 
						electronic management of the Dual Clutch gearshift, a 
						dry dual clutch system that allows drivers to select 
						gears with no interruption in the flow of torque/power 
						from engine to wheels, for smoother and cost-effective 
						driving.					
						Moving on to 
						infotainment and telematics, Magneti Marelli has 
						specifically set up an area of its stand for 
						technologies that allow automobiles to be connected to 
						the wide world of communication networks, Internet and 
						services, in particular to regulate and monitor their 
						use and flows, optimize operating costs and emissions, 
						and allow in-vehicle entertainment and information with 
						added value.In the foreground, 
						specifically, telematic boxes and infotainment systems 
						based on an “open platform”, an approach in which 
						Magneti Marelli has always been on the cutting edge, 
						having  pursued developments, in parallel, in Microsoft 
						and Linux/Genivi environments, now with the addition of 
						the Google/Android architecture.
						The open platform 
						represents the technological base for advanced 
						in-vehicle information, entertainment and connectivity 
						functions, and it allows for multimedia, telematic and 
						advanced navigation devices to be fitted on automobiles. 
						The open platform makes it possible to build a common 
						platform between suppliers and carmakers, with clear 
						advantages from the standpoint of sharing and cutting 
						down on development costs, shorter  time-to-market, and 
						openness and compatibility with constantly evolving 
						consumer devices. It also offers the highest possibility 
						to customize devices, functions and user interfaces 
						(HMI).The area of “Eco-innovations” 
						rightfully includes vehicle lighting systems: Xenon and 
						LED headlamps and rear lights are on display in a 
						dedicated area of the stand. When used together  (i.e.: 
						Xenon technology for the low beam/high beam functions 
						and LEDs for all the other front and rear lighting 
						functions), these technologies can potentially guarantee 
						– according to research carried out by Automotive 
						Lighting – savings of up to 80 Watts and 2 grams of CO2 
						emissions per kilometre.
						Moreover, at Auto Shanghai 2011 
						Magneti Marelli’s Automotive Lighting division is also 
						displaying the latest technological frontier as far as 
						lighting its concerned: the first full-LED headlamp with 
						adaptive functions. This headlamp features all-LED 
						lighting functions, together with a sophisticated 
						electronic management system that adapts the light beam 
						to vehicle speed, itinerary type and different weather 
						conditions, offering drivers the best possible lighting 
						at night or in adverse weather, considerably improving 
						safety levels. Inside a darkroom set up at the 
						Magneti Marelli stand, visitors have a chance to 
						appreciate the features of this headlamp thanks to a 
						demo device that simulates driving and recreates 
						different itineraries and visibility conditions/
						In addition to a taste of the 
						Motorsport division’s know-how (among various products 
						and systems, Magneti Marelli supplies injectors to 
						practically all Formula 1 teams), the Magneti Marelli 
						stand at Auto Shanghai 2011 also displays technologies 
						in the areas of exhaust systems, shock absorbers and 
						suspensions. As far as the latter is concerned, the 
						Dynamic Systems business area presents the latest 
						version of the electronic control system for suspensions 
						called Synaptic Damping Control, which combines 
						sophisticated technology and competitive costs. Through 
						control of shock absorbers by an electronic control 
						unit, this system reduces vehicle body oscillations 
						under all driving conditions, thus guaranteeing the 
						highest levels of safety comfort and driveability. By 
						means of special sensors, the system can identify the 
						driving scenario and roadway conditions, and 
						consequently choose the most appropriate control laws.