Magneti Marelli's 
						Automotive Lighting division has been awarded the 2011 
						edition of the Professor Ferdinand Porsche Prize. 
						The prestigious automotive technical prize was conferred 
						during the prize award ceremony at the Vienna University 
						of Technology to Kamislav Fadel (VP R&D of Magneti 
						Marelli Automotive Lighting) and to Dr. Wolfgang Huhn 
						(Audi AG) for the development and use of new LED 
						lighting technology in automobiles. 
						The prize was awarded 
						to the two winners in the presence of Dr. Wolfgang 
						Porsche, Dr. Hans Michel Piëch, Prof. Dr. Martin 
						Winterkorn, Matthias Müller and Khalid Qalam (Chief 
						Technical & Marketing Officer of Magneti Marelli 
						Automotive Lighting). The Professor Ferdinand Porsche 
						Prize is awarded biannually to engineers, whose 
						inventions affect the sustainable development of the 
						automobiles.
						In the year 2008, the 
						two prize-winners and their teams gave a substantial 
						contribution to the first series application of the LED 
						lighting technology for the main headlamps of a motor 
						vehicle. The appearance of the Audi R8 
						sports car was highlighted by the all-LED headlamps of 
						Magneti Marelli Automotive 
						Lighting and signaled a leap forward in 
						the use of this technology. For the first time all 
						lighting functions, i.e. high beam, low beam, turn 
						indicator, Day time running light  and  
						position light were all fully 
						executed in LED technology. All light functions are 
						realised by a total of 54 high-performance LEDs. With 
						this development, Automotive Lighting again documented 
						its leadership in lighting technology and 
						provided an outlook on key aspects of future 
						development: technology, design and energy consumption.
						Prof. Dr. Bernhard Geringer, head of the Institute for 
						vehicle engines and automobile technology at the Vienna 
						University of Technology (TU) and also the chairman of 
						the jury, in his speech explained the great importance 
						of this development, "which marks a milestone in the 
						application of advanced LED lighting for the automobiles 
						sector, because at the same time, three benefits are 
						used: Firstly, a significant energy saving, secondly, a 
						massive life time extension and thirdly, a wide design 
						freedom for vehicle styling.
						The CEO of Porsche, Matthias Müller, emphasised in his speech in particular 
						the technological leap that has been accomplished 
						through the work of both partners. “Thanks to their 
						persistent development work, it is possible today to 
						obstruct light-emitting diodes as a light source in 
						series vehicles." As compared to the established halogen 
						and xenon headlights, the LED technology brings a much 
						better illumination which enables clear safety 
						advantages during night drives, especially the LED light 
						sources are closer to the natural daylight. The human 
						eye recognize the street and the road edge in the 
						natural colors at night and distinguishes contrasts 
						through this considerably better. Dangers are therefore 
						earlier identified. Müller also 
						spoke on the energy saving: "With the same light 
						performance, a LED headlamp consumes only about half as 
						much energy as conventional halogen headlamps. Therefore 
						in the automobile, a reduction of the consumption of at 
						least up to 0.2 liters per 100 kilometers is possible.
						In view of the high 
						customers’ demand on the consumption values of vehicles, 
						this saving doesn't have to be underestimated." Müller emphasised above all the new design 
						opportunities, which have been implemented in the 
						automotive lighting design: "The LEDs can be exceedingly 
						flexibly used as a tail light, daytime running light or 
						low beam and high beam”. They allow the design of unique 
						lighting brands and brand signatures that give each car 
						brand in the dark a high recognition value. "One thing 
						is certain: the LED belongs in the future vehicle 
						concepts.”
						Magneti Marelli's 
						Automotive Lighting division has set new standards in 
						lighting technology for many years. In the world's first 
						all-LED headlamp in the Audi R8, over 20 innovations 
						have been integrated. During the whole development 
						period, more than 100 development engineers, lighting 
						technicians and partners were involved at Automotive 
						Lighting. For the innovative design of the headlamp, it 
						was awarded the prestigious red dot award product 
						design 2008. The most successful combination of advanced 
						technology and attractive design at that time convinced 
						the jury. Other awards for the Automotive Lighting this 
						year include the red dot award "honorable 
						mention" for the Mercedes-Benz CLS all-LED  headlamps 
						with adaptive lighting functions and the Daimler Special 
						Award Innovation.
						The Professor 
						Ferdinand Porsche Prize of the Vienna University of 
						Technology (TU), was donated by the daughter of 
						Ferdinand Porsche's, Ms Kommerzialrat Louise Piëch. It 
						was awarded for the first time in 1977 and since 1981 it 
						has been conferred every two years to technicians whose 
						innovations have made a decisive contribution to the 
						development of the automobile.