For the
third time in a row in one of the most important
categories, Magneti Marelli has won the “AutoData
Award”, one of Brazil’s most prestigious awards in the
automotive sector.
The company took home the
award in the “Sistemista” (“System Supplier”) category -
which includes the best system suppliers to carmakers –
for the development of the FreeChoice automated
transmission and the introduction of LED rear lights on
the Brazilian market.
The award ceremony was
held in Sao Paulo in the presence of leading
representatives of the Brazilian automotive sector.
In Brazil, AutoData is
one of the most important awards in the sector, and
every year it showcases the best carmakers and suppliers
in the categories of technological innovation,
sustainability, and marketing strategy. The award is
sponsored by AutoData Editora, a communication company
specialized in the automotive sector that, in addition
to its online news agency, also publishes various
magazines, including the monthly AutoData, one of the
most authoritative and influential publications in
Brazil’s automotive industry.
Since 2003, Magneti
Marelli has won the AutoData award in various
categories: in 2007, 2009 and 2011 as “System Supplier”.
In 2010, it won the award in the “Sustainability”
category, and in 2008 as “Supplier of Parts and
Component”. Thanks to its technologies, Magneti Marelli
won the award in the “Technological Innovation” category
for four years in a row, from 2003 to 2006.
This year, Magneti
Marelli won the sought-after prize for two main reasons.
The first one concerns the doubling, by the end of 2012,
of the production capacity for the FreeChoice automated
transmission in Hortolandia (Sao Paulo). Thanks to the
significant growth in volumes posted in recent years,
the production line reached its maximum capacity in
2010. FreeChoice (or AMT, Automated Manual Transmission)
is an electro-hydraulic technology used to automate the
manual transmission and derived from Formula 1, that
combines driver comfort and lower fuel consumption.
The second reason
concerns the introduction of LED lighting on the
Brazilian market. This technology has been included in
Magneti Marelli’s global products portfolio for quite
some time now but it was adapted for the first time and
successfully applied in Brazil for the rear lights on
the Fiat Idea, requiring a new production line to be
built in the plant located in Contagem (MG).
Magneti Marelli has
been operating in Brazil since 1978, and it currently
employs about eight thousand workers. It has 13
production plants and five R&D Centres located in Minas
Gerais (Contagem, Itaúna and Lavras) and San Paolo
(Amparo, Hortolândia, Mauá, Santo André and São
Bernardo), in addition to commercial facilities for the
aftermarket in Brazil’s main cities (Curitiba, Goiânia,
Recife, Rio de Janeiro and Sao Paulo). In 2010 Magneti
Marelli Brazil saw a 12% increase in the turnover
compared to the previous year, for a total turnover of
2.4 billion R$ (approximately 1 billion Euros).