Just as Fernando Alonso
and Felipe Massa take to the track at Silverstone this
morning and under renewed pressure this week from health
experts following the recent announcement that it was
extending its sponsorship agreement with Marlboro until
the end of 2015, Scuderia Ferrari Marlboro is now
dropping the cigarette maker's name from the team's
title and other signage.
In a single sentence
press release recently posted on its website, Ferrari
revealled that the team had "extended its collaboration
agreement with Philip Morris International to the end of
2015." That led to a wave of anger from health
campaigners and The Guardian reported last Sunday
(July 3) that both Action on Smoking and Health
(ASH) and the Royal College of Physicians (RCP)
have written to FIA President Jean Todt, asking him to
investigate the new sponsorship agreement.
Deborah Arnott, the
CEO of ASH was quoted by The Guardian as
saying that the new sponsorship agreement gave Ferrari
"an unfair advantage over other teams which no longer
take tainted tobacco industry sponsorship," while the
British daily newspaper also quoted Professor John
Britton, chair of the RCP's tobacco advisory
group and director of the UK Centre for Tobacco Control
Studies, who said the deal appeared to breach EU laws
prohibiting tobacco sponsorship.
Britton said that the
arrangement continued the "subliminal" links between
Ferrari and Marlboro. "People are aware Ferrari is
sponsored by Marlboro," he told The Guardian,
"and the positive assets of the Ferrari team, things
like danger and manliness, all translate to the brand."
The latest row comes a
year after Scuderia Ferrari was forced to drop the
controversial 'barcode' livery from its Formula 1 cars
after a widespread outcry from anti-smoking campaigners.
Ferrari has now responded quietly to this latest,
growing row by dropping the Marlboro name from the
team's title - up to now it was known as "Scuderia
Ferrari Marlboro" - and off its related signage away
from the trackside.
Ferrari public
relations spokesperson told Pitpass.com this
morning that: "Philip Morris and Ferrari have responded
to recent concerns regarding the official Ferrari name
and have decided, effective immediately and worldwide,
that 'Marlboro' will no longer be part of the team name.
Whilst we do not agree with the concerns raised, our
decision has been taken in line with our history of
responsiveness to similar issues and to avoid what would
likely be an unnecessary and unproductive debate."
Meanwhile, also this morning, Speedtv.com
reported a spokesperson as telling them:
It’s our decision, we already comply with all the rules
in the UK and everywhere else."
Meanwhile on track the
ninth round of the 2011 FIA Formula 1 World
Championship, the British Grand Prix, got underway this
morning at Silverstone, with the first free practice
session. Coming out on top in a session affected by
intermittent rain was Mark Webber in the Red Bull, the
Australian setting a best time of 1.46.603. Next up was
Michael Schumacher (1.47.263) in the Mercedes ahead of
Rubens Barrichello (1.47.347) in the Williams. Ferrari
ended the morning in fifth and seventh places, in a
session strongly affected by the number of laps that
could be done in the time available: Felipe Massa did 13
laps, the best in 1.47.562, while team-mate Fernando
Alonso did 16 laps, the fastest in 1.48.161. Difficult
to draw any conclusions at the end of a session during
which Scuderia Ferrari tested all the new components
brought here to Silverstone, which include a new floor,
exhausts and a new rear wing and updated rear bodywork.
Both Ferrari men used one set of intermediates and
Fernando also tried an in and out lap on slicks. The
action gets underway again at 13:00 local time with the
second free practice session.