10.02.2011 FERRARI AMENDS THE NAME OF ITS NEW SINGLE SEATER TO HEAD OFF LEGAL THREAT FROM FORD

FERRARI F150TH ITALIA

While Ferrari's new single-seater was hitting the courts over its choice of name, the F150 getting itself was on track as the second winter test session, prior to the start of the season, which kicks off in just over a month in Bahrain, got off this morning, with Felipe Massa at the wheel. Under sunny skies, that warmed up the Jerez de la Frontera track, the Brazilian has already done 51 laps so far today, running through everything that was on the development programme for the new car for the morning. The main focus was on aerodynamic testing and learning more about the behaviour of the new Pirelli tyres. Massa’s best time was a 1.20.709, which at 13.15, was the fastest set on this the opening day.

Ferrari revealed this afternoon that following Ford's announcement yesterday that it would take legal action over the name of the Scuderia's new 2011 Formula 1 single-seater, its designation will now be changed to F150th Italia.

Yesterday the Ford Motor Company launched court proceedings, claiming that the designation of the new F150 infringed on its own F-150 pickup name, which it also holds the trademark for. Ford also added that it would seek further damages from Ferrari to the tune of $100,000 for "cybersquatting", this relating to the internet microsite for the new single seater, which was launched on January 28.

This afternoon Ferrari issued a press release, stating that it 'in good faith' would amend the name of the new F150 to F150th Italia (the name was chosen to celebrate the 150th anniversary of the unification of Italy which falls on March 17).

"In the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the Ferrari F150th Italia designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters," read the Ferrari statement. "In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions. This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.

"For these reasons," the statement issued in Maranello continued. "Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford’s viewpoint on the matter. Despite this and to further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia."
 

© 2011 Interfuture Media/Italiaspeed