Abarth will give a nod to
its motorsports heritage when it unveils its new top end
"Fuori Serie" customisation programme at the Paris Motor
Show in one week's time kicking of by revisiting its
famous historic 'Olio Fiat' livery.
With the "Fuori Serie"
programme, customers will have the chance to talk
personally with the manufacturer to have their Abarths
customised down to the smallest detail by a team of
specialised Abarth designers, engineers and mechanics. A
representation of the Officine Abarth Mirafiori
showcases the project on the Paris stand. It is there
where Abarth designers and engineers work with passion
and professional expertise every day, and where the
"Abarth Fuori Serie" team will guide customers in making
their selections, devoting utmost attention to the
details, craftsmanship and advanced technology that go
into the car.
Only the "Fuori Serie"
(special production) cars will have 180 hp power tuning
and will feature the exclusive 695 brand. Exclusivity is
also found in the production process since all the "Fuori
Serie" cars will be produced and type-approved at the
Abarth "factory of victory". Testifying to their
authenticity is a certificate issued together with the
car, in addition to the fact that Abarth&C. will
actually be its first owner. Lastly, the materials and
finishes are also exclusive since the customer can
choose from a range of colours and materials that are
not offered in the standard product range.
Abarth has created two special
collections to orient customers in their selection. In
addition to liveries and exterior colours, they feature
the use of special materials and trim levels, such as
carbon finishes, dedicated personalisation plates and a
Harman's JBL audio system.
HERITAGE
Races have always been a
part of Abarth's DNA. This collection, inspired by the
cars that have written the brand's history, reinterpret
their style with new materials and new finishes. From
the Fiat 750 Record and 124 Sanremo all the way up to
the X19 prototype: these are the record-breaking cars,
the Abarth world rally champions, those driven by the
greatest sports drivers that are being reinterpreted in
a modern guise with a range of materials and finishes
ranging from carbon fibre to sports fabrics, from
leather to Alcantara, and from glossy to matt liveries.
NEW WAVE
A collection inspired by
a modern world, sportsmanship - not necessarily drawn
from the world of racing - as well as supercars and
today's trends. Sportiness is also achieved through use
of materials from research in the automotive field and
in all the most technical sports.
Taken from the first of
these collections is the brand-new livery being
presented at the Paris International Motor Show, which
draws its inspiration from the Fiat Abarth 131 Mirafiori
"Olio Fiat". The "Olio Fiat" livery appeared the first
time on the Fiat 124 Abarth Rally at the 1976 Monte
Carlo Rally, which Abarth competed in with three
official teams. Three Autobianchi A112 Abarth 70 HP cars
also competed in the same race, and with the same
livery. The Fiat 124 Abarth Rally was still a winning
competitor at the beginning of the 1976 racing season
while awaiting the arrival of the new Fiat 131 Abarth.
This made its début in the World Championship by winning
the 1000 Lakes Rally in Finland, with the team of Markku
Alen and Ilkka Kivimaki.
It was the start of a
brilliant career that led the Fiat 131 Abarth to win the
1977 Constructors' Rally World Championship, the only
world standings. The Abarth won the Portugal Rally with
Alen, the New Zealand Rally with Fulvio Bacchelli, the
Canada Rally, Quebec with Timo Salonen, the Sanremo
Rally with Jean Claude Andruet and the Tour de Corse
with Bernard Darniche in the 1977 season. The 1977 title
was not the only international one as the Fiat 131
Abarth also made a name for itself in the 1978 and 1980
Constructors' World Championships. Its victories also
include the European title in 1981 and the 1980 Italian
championship, both won by Adartico Vudafieri.