As well as the "Concorso d'Eleganza Best of Show" awarded by the jury and another prize voted for by the public, the Alfa Romeo 6C 1750 GS also won the Coppa d'Oro, a recognition granted by referendum in Villa d'Este.

The car on display, an especially rare model, was a coupé designed by coachbuilder Figoni and presented for the first time in Paris in 1933, which has also placed well at several previous "concorso d'eleganza". A lightweight version of this historic sports car took first place in the Le Mans 24 hour race in its category in 1935.

Between 1929 and 1933, Alfa Romeo produced a series of sports cars for use on the road and in competition, specifically the 1750 6Cs, where "6C" referred to the 6 in line 1752 cm3 cylinders. Originally developed by designer Vittorio Jano, the 1750 6C was presented in Rome in 1929, and over the four years which followed, it was continually updated and improved, with six successive series. The vehicles produced were for the most part sold as complete chassis and outfitted by specialist firms, many of them with open two-seater bodies.

The Alfa Romeo 4C Concept meanwhile was awarded the "Design Award for Concept Cars & Prototypes" a prize that is traditionally given out after a referendum from the public attending Villa d'Este, and which came after it fended off stiff competition in this important category. First shown in public last year this distinctive project proposes a two-seater sports car with a lightweight body structure, mid engine positioning, a wheelbase of less than 2.4-metres and rear-wheel-drive. Still eking publicity from this project, the 4C is now on its third coat of paint, the only advance made so far since it was first shown more than a year ago.