Chrysler
Group has reported U.S. sales of 138,019 units last
month, up an impressive 37 percent year-on-year
(December 2010: 100,702 units) and its best monthly
sales since May 2008.
For the full year, Chrysler Group sales totalled 1.37
million units, that was up 26 percent versus sales in
2010 and was the largest percentage sales gain of any
full-line manufacturer in the U.S. last year. The
Chrysler, Jeep, Dodge and Ram brands each posted very
solid sales gains during 2011 compared with sales in
2010.
December also marked Chrysler Group’s twenty first
consecutive month of year-over-year sales gains and
seventh consecutive month of sales increases of at least
20 percent.The
U.S. automaker's 37 percent December increase was driven
in part by strong sales of the Chrysler 300 flagship
sedan (up 242 percent), the facelifted Chrysler
200/Sebring mid-size sedan, which saw more than nine
thousand sales for the month and the 300's platform
twin, Dodge's Charger sedan, which was up 227 percent.
Also posting robust gains was the Dodge Avenger, Ram
pickup truck, and Jeep's Grand Cherokee, Wrangler, and
Compass.
“Chrysler Group finished a year of growth on a strong
note with our December retail sales soaring 45 percent
to our highest dealer retail sales in four years,” said
Reid Bigland, President and CEO – Dodge Brand and Head
of US Sales. “Looking back, we were the fastest-growing
automaker in the country, increasing our market share
1.3 percentage points during 2011.” However, Chrysler
Group doesn't breakdown retail sales numbers which
traditionally are on the lower side.
The Chrysler brand’s 83 percent increase, driven
exclusively by the 200 and 300 sedans (the Town &
Country minivan was flat), was the largest percentage
sales gain of all the Chrysler Group brands and
represents its best monthly sales since August 2008,
albeit at only 23,974 units. The Jeep, Dodge, and Ram
Truck brands each logged double-digit percentage sales
gains in December.
Even the ailing Fiat
brand enjoyed some respite to its tumbling sales during
December thanks to a new US$199-a-month lease deal
designed to shift accumulated stocks; the 500's sales
climbed 44 percent month-on-month to 2,325 units and
allowed the Italian brand to close the year with a shade
under twenty thousand units having been sold since its
relaunch. Chrysler Group also announced that it finished
the month with a 64-day supply of inventory (326,087
units). U.S. industry sales figures for December are
projected at an estimated 14 million SAAR.
Chrysler
Group U.S. Sales - December 2011
|
|
Month Sales
|
Vol %
|
Sales CYTD
|
Vol %
|
Model
|
Curr Yr
|
Pr Yr
|
Change
|
Curr Yr
|
Pr Yr
|
Change
|
500
|
2,325
|
0
|
New
|
19,769
|
0
|
New
|
FIAT
BRAND
|
2,325
|
0
|
New
|
19,769
|
0
|
New
|
200
|
9,213
|
158
|
New
|
87,033
|
255
|
New
|
Sebring
|
0
|
1,211
|
-100%
|
2,380
|
38,330
|
-100%
|
300
|
5,142
|
1,503
|
242%
|
36,285
|
37,116
|
-2%
|
PT Cruiser
|
0
|
480
|
-100%
|
1,328
|
9,440
|
-86%
|
Aspen
|
0
|
0
|
0%
|
0
|
30
|
0%
|
Town &
Country
|
9,619
|
9,780
|
-2%
|
94,320
|
112,275
|
-16%
|
CHRYSLER
BRAND
|
23,974
|
13,132
|
83%
|
221,346
|
197,446
|
12%
|
Compass
|
4,255
|
375
|
1035%
|
47,709
|
15,894
|
200%
|
Patriot
|
4,400
|
4,467
|
-1%
|
54,647
|
38,620
|
41%
|
Wrangler
|
11,415
|
8,227
|
39%
|
122,460
|
94,310
|
30%
|
Liberty
|
6,161
|
5,009
|
23%
|
66,684
|
49,564
|
35%
|
Grand
Cherokee
|
17,346
|
12,753
|
36%
|
127,744
|
84,635
|
51%
|
Commander
|
0
|
79
|
-100%
|
105
|
8,115
|
-99%
|
JEEP
BRAND
|
43,577
|
30,910
|
41%
|
419,349
|
291,138
|
44%
|
Caliber
|
1,417
|
2,402
|
-41%
|
35,049
|
45,082
|
-22%
|
Avenger
|
6,216
|
3,510
|
77%
|
64,023
|
50,923
|
26%
|
Charger
|
7,211
|
2,205
|
227%
|
70,089
|
75,397
|
-7%
|
Challenger
|
3,284
|
3,330
|
-1%
|
39,534
|
36,791
|
7%
|
Viper
|
36
|
24
|
50%
|
197
|
392
|
-50%
|
Journey
|
4,710
|
3,830
|
23%
|
55,155
|
48,577
|
14%
|
Caravan
|
11,879
|
14,266
|
-17%
|
110,862
|
103,323
|
7%
|
Nitro
|
1,989
|
2,462
|
-19%
|
24,434
|
22,618
|
8%
|
Durango
|
4,806
|
361
|
1231%
|
51,697
|
572
|
8938%
|
DODGE
BRAND
|
41,548
|
32,390
|
28%
|
451,040
|
383,675
|
18%
|
Dakota
|
408
|
1,029
|
-60%
|
12,156
|
13,047
|
-7%
|
Ram P/U
|
26,013
|
23,241
|
12%
|
244,763
|
199,652
|
23%
|
Cargo Van
|
174
|
0
|
New
|
691
|
0
|
New
|
Sprinter
|
0
|
0
|
0%
|
0
|
253
|
-100%
|
RAM
BRAND
|
26,595
|
24,270
|
10%
|
257,610
|
212,952
|
21%
|
|
|
|
|
|
|
|
TOTAL
CHRYSLER GROUP LLC
|
138,019
|
100,702
|
37%
|
1,369,114
|
1,085,211
|
26%
|
|
|
|
|
|
|
|
TOTAL CAR
|
34,844
|
14,343
|
143%
|
354,359
|
284,286
|
25%
|
TOTAL TRUCK
|
103,175
|
86,359
|
19%
|
1,014,755
|
800,925
|
27%
|
|
|
|