04.01.2012 DECEMBER SALES SURGE SEES CHRYSLER GROUP END YEAR IN U.S. ON A HIGH

JEEP WRANGLER MOJAVE

Chrysler Group has reported U.S. sales of 138,019 units last month, up an impressive 37 percent year-on-year (December 2010: 100,702 units) and its best monthly sales since May 2008.

For the full year, Chrysler Group sales totalled 1.37 million units, that was up 26 percent versus sales in 2010 and was the largest percentage sales gain of any full-line manufacturer in the U.S. last year. The Chrysler, Jeep, Dodge and Ram brands each posted very solid sales gains during 2011 compared with sales in 2010.

December also marked Chrysler Group’s twenty first consecutive month of year-over-year sales gains and seventh consecutive month of sales increases of at least 20 percent.

The U.S. automaker's 37 percent December increase was driven in part by strong sales of the Chrysler 300 flagship sedan (up 242 percent), the facelifted Chrysler 200/Sebring mid-size sedan, which saw more than nine thousand sales for the month and the 300's platform twin, Dodge's Charger sedan, which was up 227 percent. Also posting robust gains was the Dodge Avenger, Ram pickup truck, and Jeep's Grand Cherokee, Wrangler, and Compass.

“Chrysler Group finished a year of growth on a strong note with our December retail sales soaring 45 percent to our highest dealer retail sales in four years,” said Reid Bigland, President and CEO – Dodge Brand and Head of US Sales. “Looking back, we were the fastest-growing automaker in the country, increasing our market share 1.3 percentage points during 2011.” However, Chrysler Group doesn't breakdown retail sales numbers which traditionally are on the lower side.

The Chrysler brand’s 83 percent increase, driven exclusively by the 200 and 300 sedans (the Town & Country minivan was flat), was the largest percentage sales gain of all the Chrysler Group brands and represents its best monthly sales since August 2008, albeit at only 23,974 units. The Jeep, Dodge, and Ram Truck brands each logged double-digit percentage sales gains in December.

Even the ailing Fiat brand enjoyed some respite to its tumbling sales during December thanks to a new US$199-a-month lease deal designed to shift accumulated stocks; the 500's sales climbed 44 percent month-on-month to 2,325 units and allowed the Italian brand to close the year with a shade under twenty thousand units having been sold since its relaunch. Chrysler Group also announced that it finished the month with a 64-day supply of inventory (326,087 units). U.S. industry sales figures for December are projected at an estimated 14 million SAAR.
 

Chrysler Group U.S. Sales - December 2011

 
      Month Sales
Vol %
      Sales CYTD
Vol %
Model
Curr Yr
Pr Yr
Change
Curr Yr
Pr Yr
Change
500
2,325
0
New
19,769
0
New
  FIAT BRAND
2,325
0
New
19,769
0
New
200
9,213
158
New
87,033
255
New
Sebring
0
1,211
-100%
2,380
38,330
-100%
300
5,142
1,503
242%
36,285
37,116
-2%
PT Cruiser
0
480
-100%
1,328
9,440
-86%
Aspen
0
0
0%
0
30
0%
Town & Country
9,619
9,780
-2%
94,320
112,275
-16%
  CHRYSLER BRAND
23,974
13,132
83%
221,346
197,446
12%
Compass
4,255
375
1035%
47,709
15,894
200%
Patriot
4,400
4,467
-1%
54,647
38,620
41%
Wrangler
11,415
8,227
39%
122,460
94,310
30%
Liberty
6,161
5,009
23%
66,684
49,564
35%
Grand Cherokee
17,346
12,753
36%
127,744
84,635
51%
Commander
0
79
-100%
105
8,115
-99%
  JEEP BRAND
43,577
30,910
41%
419,349
291,138
44%
Caliber
1,417
2,402
-41%
35,049
45,082
-22%
Avenger
6,216
3,510
77%
64,023
50,923
26%
Charger
7,211
2,205
227%
70,089
75,397
-7%
Challenger
3,284
3,330
-1%
39,534
36,791
7%
Viper
36
24
50%
197
392
-50%
Journey
4,710
3,830
23%
55,155
48,577
14%
Caravan
11,879
14,266
-17%
110,862
103,323
7%
Nitro
1,989
2,462
-19%
24,434
22,618
8%
Durango
4,806
361
1231%
51,697
572
8938%
  DODGE  BRAND
41,548
32,390
28%
451,040
383,675
18%
Dakota
408
1,029
-60%
12,156
13,047
-7%
Ram P/U
26,013
23,241
12%
244,763
199,652
23%
Cargo Van
174
0
New
691
0
New
Sprinter
0
0
0%
0
253
-100%
  RAM BRAND
26,595
24,270
10%
257,610
212,952
21%
 
 
 
 
 
 
 
  TOTAL CHRYSLER GROUP LLC
138,019
100,702
37%
1,369,114
1,085,211
26%
 
 
 
 
 
 
 
          TOTAL CAR
34,844
14,343
143%
354,359
284,286
25%
          TOTAL TRUCK
103,175
86,359
19%
1,014,755
800,925
27%

 

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