Chrysler
Group posted U.S. sales of 101,149 units last month, a
44 percent year-on-rear increase, led by the Chrysler
brand, up 81 percent and Ram, up 42 percent, to make it
the group’s best January sales for four years.
Chrysler Group began the new year with its
22nd-consecutive month of year-over-year sales gains and
eighth-consecutive month of sales increases of at least
20 percent. The Chrysler, Jeep, Dodge, and Ram Truck
brands each posted sales gains in January, led by the
Chrysler brand’s hardy 81 percent increase. Chrysler
Group has beaten the industry average sales increase in
the last 11 months.
The only negative point
was the continued failure of the Fiat 500 to make an
impact in the U.S., more so after sales received some
respite in December (2,235 units sold) thanks to
incentives in the form of a new lease deal. However it
tipped back below the two thousand unit mark last month.
“We started the new year with a bang by growing sales 44
percent,” said Reid Bigland, President and CEO – Dodge
Brand and Head of U.S. Sales. “In January we continued
building on the sales momentum that we generated during
2011 with our 16 all-new or significantly-refreshed
products.”
Chrysler Group’s 44 percent increase in January was
driven in large part by strong sales of its sedans: the
Chrysler 300 flagship sedan, Chrysler 200 (Sebring)
mid-size, and Dodge's Charger and Avenger. Sales of the
200 were up eight-fold in January while the 300's sales
were up 273 percent in January, the sedan’s
third-consecutive month with a year-over-year sales gain
in the triple digits.
Jeep sales increased 37 percent in January versus the
same month in 2011. All five Jeep brand models posted
double-digit percentage sales gains, led by the mid-size
Jeep Liberty’s 68 percent increase. Ram pickup sales
were up 47 percent in January, the truck’s
21st-consecutive month of year-over-year sales gains.
Chrysler Group finished the month with a 83-day supply
of inventory (348,535 units). U.S. industry sales
figures for January are projected at an estimated 13.8
million SAAR.
Chrysler
Group U.S. Sales - January 2012
|
|
Month
Sales
|
Vol %
|
Sales
CYTD
|
Vol %
|
|
Model
|
Curr Yr
|
Pr Yr
|
Change
|
Curr Yr
|
Pr Yr
|
Change
|
|
500
|
1,911
|
0
|
New
|
1,911
|
0
|
New
|
|
FIAT BRAND
|
1,911
|
0
|
New
|
1,911
|
0
|
New
|
|
200
|
7,007
|
788
|
789%
|
7,007
|
788
|
789%
|
|
Sebring
|
0
|
694
|
-100%
|
0
|
694
|
-100%
|
|
300
|
4,960
|
1,329
|
273%
|
4,960
|
1,329
|
273%
|
|
PT Cruiser
|
0
|
342
|
-100%
|
0
|
342
|
-100%
|
|
Town &
Country
|
5,637
|
6,552
|
-14%
|
5,637
|
6,552
|
-14%
|
|
CHRYSLER
BRAND
|
17,604
|
9,705
|
81%
|
17,604
|
9,705
|
81%
|
|
Compass
|
2,340
|
1,423
|
64%
|
2,340
|
1,423
|
64%
|
|
Patriot
|
3,966
|
3,452
|
15%
|
3,966
|
3,452
|
15%
|
|
Wrangler
|
7,896
|
6,444
|
23%
|
7,896
|
6,444
|
23%
|
|
Liberty
|
6,825
|
4,052
|
68%
|
6,825
|
4,052
|
68%
|
|
Grand
Cherokee
|
10,683
|
7,612
|
40%
|
10,683
|
7,612
|
40%
|
|
Commander
|
0
|
96
|
-100%
|
0
|
96
|
-100%
|
|
JEEP BRAND
|
31,710
|
23,079
|
37%
|
31,710
|
23,079
|
37%
|
|
Caliber
|
1,149
|
2,412
|
-52%
|
1,149
|
2,412
|
-52%
|
|
Avenger
|
5,697
|
2,317
|
146%
|
5,697
|
2,317
|
146%
|
|
Charger
|
5,537
|
2,062
|
169%
|
5,537
|
2,062
|
169%
|
|
Challenger
|
2,551
|
2,526
|
1%
|
2,551
|
2,526
|
1%
|
|
Viper
|
20
|
62
|
-68%
|
20
|
62
|
-68%
|
|
Journey
|
4,226
|
3,973
|
6%
|
4,226
|
3,973
|
6%
|
|
Caravan
|
8,094
|
7,813
|
4%
|
8,094
|
7,813
|
4%
|
|
Nitro
|
1,159
|
1,950
|
-41%
|
1,159
|
1,950
|
-41%
|
|
Durango
|
3,021
|
1,199
|
152%
|
3,021
|
1,199
|
152%
|
|
DODGE
BRAND
|
31,454
|
24,314
|
29%
|
31,454
|
24,314
|
29%
|
|
Dakota
|
155
|
823
|
-81%
|
155
|
823
|
-81%
|
|
Ram P/U
|
17,909
|
12,197
|
47%
|
17,909
|
12,197
|
47%
|
|
Cargo Van
|
406
|
0
|
New
|
406
|
0
|
New
|
|
RAM BRAND
|
18,470
|
13,020
|
42%
|
18,470
|
13,020
|
42%
|
|
|
|
|
|
|
|
|
TOTAL
CHRYSLER GROUP LLC
|
101,149
|
70,118
|
44%
|
101,149
|
70,118
|
44%
|
|
|
|
|
|
|
|
|
TOTAL CAR
|
28,832
|
12,190
|
137%
|
28,832
|
12,190
|
137%
|
|
TOTAL TRUCK
|
72,317
|
57,928
|
25%
|
72,317
|
57,928
|
25%
|
|
|
|
