01.03.2012 CHRYSLER GROUP U.S. SALES JUMP 40 PERCENT DURING FEBRUARY

JEEP PATRIOT 2012

Chrysler Group has reported February U.S. sales of 133,521 units, a 40 percent increase compared with sales in February 2011 (95,102 units) led by a 114 percent rise for the Chrysler brand and the group’s best February sales since 2008.

Notably the Fiat 500 finished its first year of sales with its best month so far, breaching the three thousand unit mark. Sales of the 500 were up 69 percent in February compared with the previous month.

Chrysler Group in fact outpaced the industry in February with its 23rd consecutive month of year-over-year sales gains. It has beaten the industry average sales increase in each of the last 12 months. It was Chrysler Group’s ninth-consecutive month of sales gains of at least 20 percent. In February, every Chrysler Group model in production for more than 12 months posted a year-over-year sales gain. The Chrysler brand led the way with a solid 114 percent increase.

“Our product portfolio now contains some of the most fuel-efficient vehicles in our company’s history driving our sales up 40 percent in February,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “A few years ago higher fuel prices were a major threat to our total vehicle sales whereas today those higher prices have become far less of an issue. We now have 13 vehicles with an EPA-rated highway fuel economy of 25 miles per gallon or higher, and six of those vehicles get 31 mpg or higher.”

Another strong showing by its sedans fueled Chrysler Group’s 40 percent increase in February. The Chrysler 300 sedan and Chrysler 200 mid-size sedan each posted triple-digit sales gains, while the Dodge Charger and Avenger sedans logged healthy year-over-year increases. Sales of the  300 were up 480 percent in February, the full-size sedan’s fourth-consecutive month with triple-digit gains.

Both the Jeep and Dodge brands posted year-over-year sales increases in February. All five Jeep brand models posted double-digit percentage sales gains, led by the Grand Cherokee’s 47 percent increase. The three-row Dodge Durango SUV, the Dodge Journey full-size crossover and the Dodge Grand Caravan minivan each posted year-over-year sales gains in the double digits. Ram pickup truck sales also were up 21 percent in February, the truck’s 22nd-consecutive month of year-over-year sales gains.

Chrysler Group finished the month with a 66-days supply of inventory (354,928 units). U.S. industry sales figures for February are projected at an estimated 14.9 million units Seasonally Adjusted Annual Rate (SAAR).

Chrysler Group U.S. Sales - February 2012


 
     Month Sales
Vol %
     Sales CYTD
Vol %
Model
Curr Yr
Pr Yr
Change
Curr Yr
Pr Yr
Change
500
3,227
0
New
5,138
0
New
FIAT BRAND
3,227
0
New
5,138
0
New
200
9,717
2,342
315%
16,724
3,130
434%
Sebring
0
658
-100%
0
1,352
-100%
300
7,670
1,323
480%
12,630
2,652
376%
PT Cruiser
0
401
-100%
0
743
-100%
Town & Country
9,621
7,904
22%
15,258
14,456
6%
CHRYSLER BRAND
27,008
12,628
114%
44,612
22,333
100%
Compass
2,780
2,267
23%
5,120
3,690
39%
Patriot
5,120
4,153
23%
9,086
7,605
19%
Wrangler
9,319
7,636
22%
17,215
14,080
22%
Liberty
7,369
5,896
25%
14,194
9,948
43%
Grand Cherokee
12,724
8,667
47%
23,407
16,279
44%
Commander
0
0
0%
0
96
-100%
JEEP BRAND
37,312
28,619
30%
69,022
51,698
34%
Caliber
1,847
3,445
-46%
2,996
5,857
-49%
Avenger
6,570
3,477
89%
12,267
5,794
112%
Charger
7,324
3,263
124%
12,861
5,325
142%
Challenger
3,669
3,227
14%
6,220
5,753
8%
Viper
0
10
-100%
20
72
-72%
Journey
6,248
4,884
28%
10,474
8,857
18%
Caravan
12,668
10,555
20%
20,762
18,368
13%
Nitro
931
1,969
-53%
2,090
3,919
-47%
Durango
3,435
2,731
26%
6,456
3,930
64%
DODGE  BRAND
42,692
33,561
27%
74,146
57,875
28%
Dakota
139
1,650
-92%
294
2,473
-88%
Ram P/U
22,595
18,644
21%
40,504
30,841
31%
Cargo Van
548
0
 
954
0
New
RAM BRAND
23,282
20,294
15%
41,752
33,314
25%

 

 

 

 

 

 

 
TOTAL CHRYSLER GROUP LLC
133,521
95,102
40%
234,670
165,220
42%

 

 

 

 

 

 

 
         TOTAL CAR
40,024
17,745
126%
68,856
29,935
130%
         TOTAL TRUCK
93,497
77,357
21%
165,814
135,285
23%

 

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