Chrysler
Group has reported February U.S. sales of 133,521 units,
a 40 percent increase compared with sales in February
2011 (95,102 units) led by a 114 percent rise for the
Chrysler brand and the group’s best February sales since
2008.Notably
the Fiat 500 finished its first year of sales with its
best month so far, breaching the three thousand unit
mark. Sales of the 500 were up 69 percent in February
compared with the previous month.
Chrysler Group in fact outpaced the industry in February
with its 23rd consecutive month of year-over-year sales
gains. It has beaten the industry average sales increase
in each of the last 12 months. It was Chrysler Group’s
ninth-consecutive month of sales gains of at least 20
percent. In February, every Chrysler Group model in
production for more than 12 months posted a
year-over-year sales gain. The Chrysler brand led the
way with a solid 114 percent increase.
“Our product portfolio now contains some of the most
fuel-efficient vehicles in our company’s history driving
our sales up 40 percent in February,” said Reid Bigland,
President and CEO – Dodge Brand and Head of U.S. Sales.
“A few years ago higher fuel prices were a major threat
to our total vehicle sales whereas today those higher
prices have become far less of an issue. We now have 13
vehicles with an EPA-rated highway fuel economy of 25
miles per gallon or higher, and six of those vehicles
get 31 mpg or higher.”
Another strong showing by its sedans fueled Chrysler
Group’s 40 percent increase in February. The Chrysler
300 sedan and Chrysler 200 mid-size sedan each posted
triple-digit sales gains, while the Dodge Charger and
Avenger sedans logged healthy year-over-year increases.
Sales of the 300 were up 480 percent in February,
the full-size sedan’s fourth-consecutive month with
triple-digit gains.
Both the Jeep and Dodge brands posted year-over-year
sales increases in February. All five Jeep brand models
posted double-digit percentage sales gains, led by the
Grand Cherokee’s 47 percent increase. The three-row
Dodge Durango SUV, the Dodge Journey full-size crossover
and the Dodge Grand Caravan minivan each posted
year-over-year sales gains in the double digits. Ram
pickup truck sales also were up 21 percent in February,
the truck’s 22nd-consecutive month of year-over-year
sales gains.
Chrysler Group finished the month with a 66-days supply
of inventory (354,928 units). U.S. industry sales
figures for February are projected at an estimated 14.9
million units Seasonally Adjusted Annual Rate (SAAR).
Chrysler
Group U.S. Sales - February 2012
|
|
Month
Sales
|
Vol %
|
Sales
CYTD
|
Vol %
|
Model
|
Curr Yr
|
Pr Yr
|
Change
|
Curr Yr
|
Pr Yr
|
Change
|
500
|
3,227
|
0
|
New
|
5,138
|
0
|
New
|
FIAT BRAND
|
3,227
|
0
|
New
|
5,138
|
0
|
New
|
200
|
9,717
|
2,342
|
315%
|
16,724
|
3,130
|
434%
|
Sebring
|
0
|
658
|
-100%
|
0
|
1,352
|
-100%
|
300
|
7,670
|
1,323
|
480%
|
12,630
|
2,652
|
376%
|
PT Cruiser
|
0
|
401
|
-100%
|
0
|
743
|
-100%
|
Town &
Country
|
9,621
|
7,904
|
22%
|
15,258
|
14,456
|
6%
|
CHRYSLER
BRAND
|
27,008
|
12,628
|
114%
|
44,612
|
22,333
|
100%
|
Compass
|
2,780
|
2,267
|
23%
|
5,120
|
3,690
|
39%
|
Patriot
|
5,120
|
4,153
|
23%
|
9,086
|
7,605
|
19%
|
Wrangler
|
9,319
|
7,636
|
22%
|
17,215
|
14,080
|
22%
|
Liberty
|
7,369
|
5,896
|
25%
|
14,194
|
9,948
|
43%
|
Grand
Cherokee
|
12,724
|
8,667
|
47%
|
23,407
|
16,279
|
44%
|
Commander
|
0
|
0
|
0%
|
0
|
96
|
-100%
|
JEEP BRAND
|
37,312
|
28,619
|
30%
|
69,022
|
51,698
|
34%
|
Caliber
|
1,847
|
3,445
|
-46%
|
2,996
|
5,857
|
-49%
|
Avenger
|
6,570
|
3,477
|
89%
|
12,267
|
5,794
|
112%
|
Charger
|
7,324
|
3,263
|
124%
|
12,861
|
5,325
|
142%
|
Challenger
|
3,669
|
3,227
|
14%
|
6,220
|
5,753
|
8%
|
Viper
|
0
|
10
|
-100%
|
20
|
72
|
-72%
|
Journey
|
6,248
|
4,884
|
28%
|
10,474
|
8,857
|
18%
|
Caravan
|
12,668
|
10,555
|
20%
|
20,762
|
18,368
|
13%
|
Nitro
|
931
|
1,969
|
-53%
|
2,090
|
3,919
|
-47%
|
Durango
|
3,435
|
2,731
|
26%
|
6,456
|
3,930
|
64%
|
DODGE
BRAND
|
42,692
|
33,561
|
27%
|
74,146
|
57,875
|
28%
|
Dakota
|
139
|
1,650
|
-92%
|
294
|
2,473
|
-88%
|
Ram P/U
|
22,595
|
18,644
|
21%
|
40,504
|
30,841
|
31%
|
Cargo Van
|
548
|
0
|
|
954
|
0
|
New
|
RAM BRAND
|
23,282
|
20,294
|
15%
|
41,752
|
33,314
|
25%
|
|
|
|
|
|
|
|
TOTAL
CHRYSLER GROUP LLC
|
133,521
|
95,102
|
40%
|
234,670
|
165,220
|
42%
|
|
|
|
|
|
|
|
TOTAL CAR
|
40,024
|
17,745
|
126%
|
68,856
|
29,935
|
130%
|
TOTAL TRUCK
|
93,497
|
77,357
|
21%
|
165,814
|
135,285
|
23%
|
|
|
|