The visual initiative comes as part of the launch of Ferrari's new 2012 F1 car, which has been delayed for a day due to the unseasonal conditions. Unusually, there has been so much snow falling on Maranello these past few days that, yesterday afternoon, Felipe Massa and Fernando Alonso were each, aptly, given a special vehicle to get around in. They were the first two European examples of the Grand Cherokee SRT8, the quickest and most powerful Jeep model ever built.

The cars were handed over to the Scuderia Ferrari drivers in Maranello by Beth Peretta, Director Marketing and Operations SRT Brand and Motorsports, Chrysler Group.

The two cars have a special trim, some unique styling details and the Rosso Corsa colour scheme which is a distinguishing feature of the cars from the Maranello marque. The two Grand Cherokke SRT8s, personalised for the Scuderia Ferrari champions are the first of the new high performance version of the Jeep flagship to arrive in Europe, where it will go on sale this summer.

“We are excited and proud to be able to hand over the exclusively personalised 'Ferrari-style' versions of the most powerful and fastest Jeep Grand Cherokee SRT8 of all time to two of the most talented drivers in the world,” said Beth Peretta. “We are sure Fernando and Felipe will feel perfectly at home at the wheel of these cars that take styling cues from Ferrari with Rosso Corsa bodywork and that represent the pinnacle in terms of performance for the Jeep brand. Jeep Grand Cherokee SRT8 offers all who love driving, a unique combination of the amazing capacity of the Jeep on road and track, with the pinnacle of personalised style and technology.”