European
Automotive Imports (EAI) is celebrating its seventh
anniversary this month as the official Australian and
New Zealand Ferrari importer with the delivery of its
1000th Ferrari, a Ferrari 458 Spider, into the local
market.“One
thousand Ferraris is a lot of thoroughbred Italian
supercars,” says Kevin Wall, General Manager of Ferrari
in Australia and New Zealand. “But to put into
perspective what EAI has achieved in the past seven
years, this year is also the 60th anniversary of Ferrari
entering the Australian car market and the total number
of Ferraris here is now a little over 2500, so in the
last seven years EAI has nearly doubled the number of
Ferraris on our roads!”
EAI took over the
distribution of Ferrari in Australia and New Zealand
seven years ago with a commitment to significantly lift
the level of customer service. It has delivered new
multi-million dollar Ferrari dealerships in Sydney,
Melbourne, Brisbane and Perth, along a major upgrade of
the Auckland dealer.
At the same time
Ferrari has broadened its range, aiming to try to make
each of its models the market sector benchmark. The
Ferrari 599 GTB, for example, has during this period
become the best-selling V12 Ferrari sold in Australia
and New Zealand, while the California, with 70 percent
of its owners choosing a Ferrari for the first time, has
brought more new clients to the house of the Prancing
Horse than any other model.
“Australia and New
Zealand, as the 60th anniversary indicates, were amongst
the very first markets outside Italy to recognize the
extraordinary abilities offered by Ferrari and to start
importing its cars,” says Kevin Wall. “The delivery of
the 1000th Ferrari in seven years shows that this desire
to own a Ferrari is stronger than ever and that EAI is
making it a reality for more lucky Australians and New
Zealanders than ever before.”