Fiat
Automóveis is kicking off marketing a new line of
children's toys in Brazil, starting with the "Baby Uni
Duni" which is a small replica of the successful new
Uno, aimed at children over two years old.
The Baby Uni Duni is the
first product of a new "Fiat Toys" division. It
manufactured by Grow, a brand that specialises in
children's' toys. It is made out of vinyl and decorated
in blue, orange and yellow. To entertain the children,
the Baby Uni Duni also emits the sounds of the horn, car
engine and alarm, aiming to provide fun to small
children who cannot own a real car. It also features
free wheels so that the child can move the toy along.
"The Baby Uni Duni is a product that we launched with
the aim of establishing a fun communication, bringing to
Fiat families and children. It entertains and will lead
to much joy for small children, "says Rosalia Andrade,
the coordinator of Fiat Toys.
The Baby Uni Duni Baby can be purchased from Fiat
Automóveis directly on line through a specialised
website as well as from toy stores across Brazil priced
at R$70.00.
