After its world preview 
						at the Geneva Motor Show last month and as it begins a 
						long countdown to its launch, Fiat has presented "500L, 
						a Fiat Design Approach", as it looks to build up 
						awareness for the Fiat Idea replacement over the coming 
						months:
						
						There is a common thread 
						in the Fiat story that binds different moments and 
						experiences, a journey that has seen the contribution of 
						personalities animated by a profound awareness and 
						capacity to interpret the evolution of the motorcar.
						
						From Dante Giacosa to the 
						new course undertaken by Fiat Design under the guidance 
						of Roberto Giolito, there is a traceable constant 
						commitment to preparing products linked by a vast wealth 
						of technical and design experience and, above all, aimed 
						at safeguarding that peculiar "vocation for invention" 
						recognized as one of the reasons behind the success of 
						Italian design throughout the world.
						
						From the 1956 600 
						Multipla - paid respect by the 500L project in dialectic 
						terms through the reproduction of certain "archetypical" 
						features for versatility of use, but also its particular 
						"morphological" roots - to the New 500 in 1957, from the 
						127 in 1972 to the 1980 Panda, from the Uno of 1983 to 
						the 1998 Multipla. To understand the most radical and 
						profoundly innovative elaborations there is a clear 
						sequence of "firsts", of true and proper landmarks in 
						the Fiat brand's identity,
						
						The route undertaken with 
						the 500 project that, for Fiat, has represented an 
						important phase of contextualization for its brand, now 
						finds a natural and coherent extension in a 
						"multi-purpose" vehicle like the 500L, once more 
						soliciting the public's attention and the desire to know 
						the successive developments of a newly planned range. 
						The recognisable physiognomy of the Fiat 500L, marked by 
						a body shape without sharp edges and tight lines to 
						privilege "sweeter" shapes, on the other hand, proves 
						strongly evocative of "semantic" values, referring to a 
						"pacific" and nonaggressive object that "transmits" 
						popularity and wishes a more harmonic aspect for the 
						urban landscape and environment.
						
						The Fiat 500L project
						
						The Fiat 500L is the 
						fruit of a journey during which Fiat designers had to 
						pit themselves against the themes of technological 
						feasibility, brand strategy and the studies that try to 
						predict the type of future relationship we will have 
						with the car; a type of approach that tries to go beyond 
						the form-function relationship to make the user and 
						their necessities the centre of attention.
						
						In effect, looking at the 
						new 500L, one becomes aware of how the iconicity, or 
						rather the car's strength and design personality, 
						creates a true matrix of the entire project. The 
						objective is to continue in the process of brand 
						identification that, riding on the Fiat 500's wave of 
						success, has gained wide scale market consensus.
						
						Developed within the 
						ambit of a new Fiat platform for segment B, the Fiat 
						500L is an innovative car that addresses a wider and 
						more varied clientele, aiming to establish superior 
						standards in terms of interior space and comfort. And so 
						is born an extremely functional vehicle, capable of 
						"dialoguing" with the user and offering a quality to 
						appreciate over time.
						
						From here the theme of "space efficiency", one of the 
						cardinal points around which the Fiat Group designers 
						have worked in defining the interior of the 500L. A 
						driver and passenger compartment that is characterised 
						by its large size - for example, in the anterior part 
						the maximum width is 1,456 mm (measured at shoulder 
						height) while the height, from seat to imperial, is 
						1,034 mm (in the rear the measurements are 1,387 mm and 
						993 mm respectively) - its general layout that foresees 
						numerous container spaces, an almost 400 litre luggage 
						compartment and by the dashboard, specially studied to 
						gather the instrument panel and main controls of the 
						audio and informatics devices in two distinct but 
						adjoining areas.
						
						One of the peculiarities 
						of the 500L, pursued since the first layout of the 
						packaging, is the extensive internal volume obtained 
						thanks to a meticulous compacting of the mechanical 
						parts shared between designers and engineers. If the 
						general layout of the vehicle's architecture therefore 
						follows the "cab forward" principles, it is from here 
						that the reduction of the bodywork and front bonnet 
						section derives, to the advantage of the interior space 
						- in particular at the height of the belt line and roof 
						- and, above all, the "empathic" vocation of the 500L's 
						design to exalt the overall ergonomics of the car. A 
						readily attemptable ergonomics thanks to a wide view of 
						the outside and the luminosity of the driver and 
						passenger compartment, guaranteed by both the largest 
						roof in its category, with 1.5 m2 of surface glass, and 
						the opportunely split and slimmed down windscreen 
						uprights with their obvious advantages, also within the 
						profile of active and passive safety.
						
						Fiat 500L: 
						"techno-logical" Innovation
						
						Using the car means being 
						able to make use of its functional performance and, in 
						it, find all those material and immaterial components 
						that can facilitate the approach to life. The 
						progressive acceleration of recent years has pushed 
						technology towards becoming an element that cannot be 
						renounced, and ever more often one trusts in the 
						functionality offered by all manner of devices as a 
						reassuring fact that is inseparable from psychophysical 
						wellbeing.
						
						The Fiat 500L contains a 
						multitude of technological content, from the structure 
						of the safety cell with its anterior double uprights, 
						designed in line with the standards in force in the USA 
						regarding crash tests and specific dimensions of the 
						materials employed, to a new floor that will be shared 
						with the next generation of models. Similarly the 
						network connection systems, navigation and infotainment, 
						utilize suitably simplified "human-friendly" interfaces 
						and a specific self-diagnosis apparatus.
						
						The Fiat Group 
						Automobiles Colour & Material area has expressly carried 
						out a specific study for the 500L aimed at the 
						classification of possible reference scenarios, 
						investigated to restore appropriate formulations to the 
						sensorial experience. In addition to a personalized 
						range of options that envisage over thirty chromatic 
						couplings for the painting of body and roof, this 
						research has allowed the application of technologies and 
						production processes that further increase the quality 
						and value of the physical, tactile and visual properties 
						of materials, individual fittings and the finishing.